Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • WIM industry ponders certification challenge
    April 29, 2019
    It’s hard to pin down the world of Weigh in Motion. Adam Hill asks five of the sector’s leading players about current developments – and whether problems with certification will ever be solved
    Read More
  • Intertraffic Awards 2024: finalists announced
    February 2, 2024
    15 entries across three awards have been recognised for their innovation in mobility
    Read More
  • ProPart AV trial crosses the line
    March 25, 2020
    The perceived safety benefits of autonomous vehicles can only be realised with precise positioning. Ben Spencer reports from Sweden on work by a European consortium which aims to use the technology to allow a truck to carry out an automated lane change
    Read More
  • App informs drivers of delays during Long Beach bridge replacement
    June 6, 2014
    David Crawford previews a work zone travel breakthrough. In February 2014, the Port of Long Beach in California launched what it claims is a groundbreaking construction zone navigation aid - LB Bridge mobile app. The app is designed to help drivers during the Gerald Desmond Bridge replacement programme by keeping them up to date on activity and the ensuing traffic diversions when construction starts in summer 2014. The unusually content-rich app is designed to convey current project news (enlivened by phot
    Read More

Highlighted Content