Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • Transit takes on demanding role
    April 2, 2021
    Community transport - or paratransit - has historically formed the basis of demand-responsive operations. But with new routing technologies, David Crawford sees wider potential
    Read More
  • Road user charging – change the name to change public perceptions
    February 2, 2012
    Jack Opiola explores the oft-underestimated effect that a charging scheme's name can have on public acceptability and ultimate success. The Bard of Avon wrote: "What's in a name?" For transport, especially Road User Charging, that is an especially relevant question.
    Read More
  • Kapsch offers EETS–compliant Tolling Services
    June 7, 2017
    Kapsch’s Bernd Eberstaller explains how the company’s new Tolling Services will help expand the number and capabilities of EETS services providers. By 2017, the European Electronic Tolling Service (EETS) should have been in operation for several years but it still remains some way away and with several significant hurdles still to be addressed. The concept behind EETS is simple enough: road users should be able to drive across Europe using only a single transponder to pay for all tolls, with the account-han
    Read More
  • Missouri’s smart solution for rural road monitoring
    July 7, 2017
    David Crawford sees how Missouri is using commercially available information to rapidly improve monitoring and driver information on rural highways. Missouri is a predominantly rural state with the second largest number of farms in the country and agriculture the main occupation in 97 of its 114 counties. US statistics starkly reveal how road accidents in rural areas tend to be more serious than in urban regions and of the 32,000 US motorists killed each year, 54% die on roads in rural areas even though onl
    Read More

Highlighted Content