Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • System predicts train delays and informs response
    February 25, 2016
    David Crawford looks into the near-term future for Stockholm’s rail commuters. Swedish rail operator Stockholmståg, which runs commuter services in and around the country’s capital, is claiming a world first with the introduction of its automated Pendelprognosen (commuter prognosis) service. Developed to enable the prediction of delays as much as two hours before they are likely to occur, this offers the operator the scope for much earlier remedial action than previously - for example by filling in the expe
    Read More
  • Taking virtual control of the control room
    June 9, 2020
    When you can’t meet customers face to face, it creates problems for all businesses. But Adam Hill finds that the control room tech sector has been adapting
    Read More
  • San Diego: Let there be (street)light
    March 30, 2020
    The influence of intelligent streetlights is spreading. David Crawford finds that San Diego’s deployment – and attendant legislation – may offer a blueprint for other cities going forward
    Read More
  • Technology advances improve enforcement
    July 26, 2012
    Across the board, technology is being brought to bear to improve the efficiency of enforcement. Bus lane monitoring, parking and controlled access have all benefited from systems introduced in recent months. While speed and red light infringements tend to attract the most attention, there remain several other areas of enforcement where automation can bring significant operational and efficiency benefits. Lane monitoring and access control also continue to benefit from technological development.
    Read More

Highlighted Content