Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • Underinvestment in infrastructure threatens economic growth
    January 24, 2012
    The 2011 Urban Mobility Report from the Texas Transportation Institute highlights the dangers of continued underinvestment in transportation infrastructure but also offers some hope in terms of possible solutions
    Read More
  • Jenoptik sees value in international outlook
    June 13, 2024
    Technology is always changing in the traffic management sector. Tobias Deubel of Jenoptik talks to Adam Hill about the past, the future – and the importance of global partnerships
    Read More
  • Machine vision offers new solutions to old problems
    October 28, 2014
    The transportation sector is set to benefit from a far wider range of machine vision technology. While machine vision techniques have been applied to traffic management applications for some years, in some areas there can still be a shortage of knowledge about what the technology can offer transportation professionals. The image processing and interpretation functions of machine vision enables control room staff to be immediately alerted to occurrences requiring attention which, in turn, enables each person
    Read More
  • Smartphone solution for parking performance
    March 31, 2017
    Automated parking offers optimised space utilisation and fewer damage complaints as David Crawford discovers. As cars become smarter, technology designed to make parking them more straightforward is developing in parallel. In turn, it is becoming clear that the places where vehicles spend much of their time will need to respond – more comprehensively than by supporting established aids such as smartphone-based parking location and reservation, or payment for time used.
    Read More

Highlighted Content