Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • US favours express buses are for intercity travel
    November 26, 2013
    David Crawford records an upsurge in ground travel. Express buses are powering ahead of air and rail as the US’ most-favoured form of intercity travel and major operators are investing in passenger-attracting and retaining technologies. At the same time ‘kayak’-style price comparison websites are emerging to widen rider choice. Modelled on airline industry search engines that find cheap flight deals by comparing carriers’ offers, these new websites aim to fill the same gap for a ground-travel equivalent
    Read More
  • Lindsay and Iteris to create smart workzones on US roads
    April 5, 2019
    Lindsay, a manufacturer of infrastructure equipment, has partnered with Iteris to create smart workzones on roads across the US. The partnership supports the Federal Highways Administration’s Smarter Work Zone campaign to reduce traffic congestion and improve safety in workzones using ITS solutions. Research suggests there were 799 workzone-related fatalities in the US in 2017 – a 4.5% rise from the previous three-year average of 764. Linday says its Road Zipper moveable barrier system is designe
    Read More
  • New model generation with PTV’s Model2Go
    August 8, 2022
    PTV Group has launched a product which automates much of the painstaking business of building transport models. Adam Hill talks to the company’s Udo Heidl and Ben Stabler to find out more
    Read More
  • P3s offer new options for public transit agencies
    March 28, 2018
    David Crawford welcomes new US guidance on public-private partnerships in the public transit sector. Public-private partnerships (P3s) are becoming increasingly favoured as a means of cost-effectively delivering much-needed public transit projects across the US. Previously, researched examples have tended to be on the large-scale while information on the potential for smaller, more localised schemes has been comparatively sparse. In a bid to fill that gap, the ‘Public Transportation Guidebook for Small
    Read More

Highlighted Content