Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • The future? It's remote, says Valerann
    January 4, 2024
    More responsive traffic management is of enormous value – and Valerann thinks its SaaS system, remotely deployed in Latin America, is able to identify incidents much more quickly, finds Andrew Stone
    Read More
  • Highways asset management system upgraded
    March 1, 2013
    Version 2.3 of Horizons, Yotta DCL’s highways asset management system, provides new features and functionality across three of its modules: Explorer, Analysis and Management. The Horizons web platform integrates GIS, pavement and asset management and is used by highways authorities and agencies to manage their highway assets. Horizons is claimed to clear the IT and data bottlenecks, giving full visibility in graphical format and enabling users to reach informed decisions and make cost-effective recommendati
    Read More
  • Transport technology transforming bus stops in Los Angeles
    January 20, 2012
    David Crawford reports on a pioneering blend of transport technology and aesthetic By gaining a design award before installation has even started, the US$6.9 million City of Santa Monica (California)'s Big Blue Bus Shelter and Branding Package has ensured early interest among what it expects to be a new wave of transit riders. The American Institute of Architects' Los Angeles chapter's recently conferred 'Next LA Citation Award for Architecture', given for design excellence in projects as yet unbuilt, comm
    Read More
  • Apps help passengers avoided overcrowded public transport
    May 30, 2013
    David Crawford reviews innovations in the comfort zone. Anyone who rides public transport knows that, perhaps second only to delays, overcrowding is a critical part of the passenger experience,” says Nir Erez, CEO of Moovit, the Israel-based social transportation app developer. The app is aimed at taking real-time user feedback on transit and making it available to a wider audience of travellers. Currently available on iPhone and Android, it plans to add Windows 8 and other platforms in the future. Moovit i
    Read More

Highlighted Content