Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • UK government to investigate best practice for travel information
    January 30, 2012
    The UK Government has been advised by an internal inquiry that it should investigate examples of best practice in travel information services. So where might it look? Jon Masters reports. Publication of a UK Government report on road congestion this year has highlighted a need to look beyond home borders when searching out answers to pressing problems. With regard to issues of travel information in particular, UK transport professionals would do well to look overseas for solutions they can emulate.
    Read More
  • A coalition of the willing: iATL
    April 5, 2024
    A living lab on the streets of Georgia, US, is helping to improve traffic safety by real-world deployments of technology. ITS International talks to the founder and some of the partners at the Infrastructure Automotive Technology Laboratory
    Read More
  • AV/ridesharing mix wins major auto investment
    May 5, 2016
    The US has a new trend in personal mobility and David Crawford takes a closer look. US automaker General Motors and ridesharer Lyft’s announcement of a strategic partnership aimed at delivering, over time, an integrated network of on-demand autonomous as well as conventional vehicles has taken the nation’s car industry from traditional manufacturing to new arenas.
    Read More
  • Atlanta ponders Mobility as a Service for seamless transit
    June 29, 2018
    Drivers in Atlanta spent 70 hours in peak-time traffic jams last year. As the MaaS Market conference moves to the US’s fourth most congested city, we ask how Mobility as a Service can help. Colin Sowman winds down his window to listen. It is not by accident that ITS International’s first MaaS Market conference outside London is being hosted in Atlanta. The event is being supported by Georgia State Road & Tollway Authority and the City of Atlanta – and again not without a reason as metro Atlanta is looking
    Read More

Highlighted Content