Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • Weigh in motion reduces road wear, increases toll revenue
    January 24, 2012
    IRD, Inc's Terry Bergan discusses future applications of weigh in motion technology. The application in recent years of Weigh In Motion (WIM) at tollgates has been driven by recognition of the fact that there is economic value, which can be levied, attached to Heavy Goods Vehicles (HGVs) which haul laden (and are therefore heavy) rather than empty. As wear and damage to road surfaces increases exponentially with weight, the targeting of HGVs in particular makes sense from both the economic and maintenance p
    Read More
  • Moovit and Distribusion team up for travel
    January 29, 2025
    Network of European transport operators will be connected to mobility app
    Read More
  • Tata Power and HPCL to implement EV chargers in India
    January 4, 2019
    Utility company Tata Power and natural gas provider Hindustan Petroleum (HPCL) are to develop a nationwide network of electric vehicle (EV) chargers in India. Rajnish Mehta, executive director, corporate strategy planning and business development, HPCL, says this will help EV drivers overcome issues such as range anxiety. “We believe that a robust network of charging stations is very critical for market acceptability of EVs which will also ensure last mile connectivity and thereby facilitate widespread
    Read More
  • IBTTA 2010 meeting focuses on sustainability
    February 2, 2012
    Ken Philmus, chief meeting organiser, talks about what attendees can expect to see at this year's IBTTA annual meeting and exhibition
    Read More

Highlighted Content