Tata and What3words simplify last-mile in India

Automobile manufacturer Tata Motors has joined forces with location technology provider What3words to help simplify last-mile navigation in India.
October 11, 2019 Read time: 1 min


Mayank Pareek, president, passenger vehicle business unit at Tata Motors, says: “Our customers will now be able to navigate to accurate three-word addresses represented by What3words; offering a clear solution to a very visible problem related to the non-standard traditional address system.”

The location technology is expected to help solve the issue of regional address formats across India which includes unnamed streets and localities coupled with buildings with no numbers.

According to Tata, the system has divided the world into 3mx3m squares and has assigned each square an identifier made of three random words. For example, a prominent landmark such as the Gateway of India located in Mumbai can be found at ///holiday.surpises.design, the company adds.

What3words is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi. Users can download the solution on iOS and Android platforms.

Location Based Systems

Related Content

  • Artificial intelligence changes Idemia’s image
    May 13, 2021
    Idemia pledges to make life safer for VRUs with new products based around existing technology, Jean-Paul Baldacci tells Adam Hill
    Read More
  • Tollers make way as NextNav muscles into 902-928MHz spectrum
    July 30, 2013
    Toll operators and Progeny trade claim and counter claim about the potential ramifications of operating in the 902-928MHz spectrum, as Jon Masters finds out. Two months after the Federal Communications Commission (FCC) determined that Progeny can start commercial operation of its NextNav location finding service, the dust has begun to settle. The tolling industry has had a chance to reflect on how this may impact its operations, in the knowledge that NextNav will share the 902-928MHz frequency band with RFI
    Read More
  • Ken Leonard talks to ITS International
    August 21, 2014
    Ken Leonard, director of the USDOT’s ITS Joint Program office made time in his schedule during the Helsinki Congress to speak to ITS International. It has been 18 months since Ken Leonard took over as the director of the Intelligent Transportation Systems Joint Program Office at the US Department of Transportation. With 30 years of technical experience behind him, to say he is enjoying the challenge would be to put it mildly: “It is incredibly exciting to be working in intelligent transportation systems, th
    Read More
  • Internet-connected cars their functionality and safety challenges
    February 27, 2013
    Internet-connected cars are poised to flood the market in the near future. Pete Goldin considers the functionality they offer, the technology they use and the challenge they represent in terms of driver safety. Many vehicles on the road today offer some sort of inter­net connectivity and experts agree that this capability will become a competi­tive differentiator in the automotive industry in the next few years. The era of the digital vehicle, it seems, has started. “We clearly see that cars in the near f
    Read More

Highlighted Content