Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

For more information on companies in this article

Related Content

  • Driver training saves lives, increases profits, reduces costs
    February 6, 2012
    An innovative UK Government initiative on work-related driver training has resulted in astonishing success, not only in terms of government objectives, but also in substantial cost-benefits for companies and public sector authorities participating in the scheme: they save lives and increase profits/reduce costs Here, we present an overview of the initiative and, overleaf, provide a detailed cost-benefit analysis which amply illustrates why it has been enthusiastically embraced by industry and the public sec
  • Connected nav shipments to reach 27 million by 2016
    April 17, 2012
    Connected infotainment will be dominated by connected navigation, with global shipments reaching 27 million by 2016, according to a new report from ABI Research. However, widespread interest in multimedia streaming, social media integration, and in-car Wi-Fi is still unproven.
  • Google in talks with world car makers on autonomous cars
    January 15, 2015
    Google has begun discussions with most of the world's top automakers and has assembled a team of traditional and non-traditional suppliers to speed up efforts to bring self-driving cars to market by 2020, a top Google executive has said. Those manufacturers are said to include General Motors, Ford Motor, Toyota, Daimler and Volkswagen. "We'd be remiss not to talk to ... the biggest auto manufacturers. They've got a lot to offer," Chris Urmson, director of Google's self-driving car project, said in an
  • Communications for cooperative infrastructures and safety
    February 2, 2012
    Scott Andrews of Cogenia Partners, LLC details the findings of the VII Proof Of Concept work carried out to verify the effectiveness of 5.9GHz-based communication for future US cooperative infrastructures