Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

For more information on companies in this article

Related Content

  • Sales of microelectric vehicles will be boosted by 85 per cent by 2013
    May 29, 2012
    Greener agendas, emission-based taxation, parking charge exemptions, and mass-produced electric vehicles are all working together to increase the sales of microelectric vehicles to 0’118,000 units by 2017 within the North American market new analysis from Frost & Sullivan predicts. This represents a compound annual growth rate (CAGR) of 39.30 per cent between 2010 and 2017. By 2013, the total count of microelectric vehicles in North America is likely to increase to 150 types, with the introduction of 34 new
  • New riders get onboard the metabustrip
    October 5, 2016
    Bus travel booking is moving into the digital age as David Crawford discovers. A global surge in demand for intercity bus travel is fuelling new initiatives to make it easier for passengers to access information and book via the web by, fo example, using multi-sourced metasearch engines
  • New solutions to old problems set to cut emergency response times
    April 30, 2015
    David Crawford looks at the latest developments in emergency response. Ensuring speedier reactions to transport and travel crises is becoming increasingly important. US statistics suggest that as many as 1,000 ‘saveable’ lives can be lost each year in major cities because of operational defects in their SOS operations.
  • Volvo to launch UK autonomous driving trial
    April 28, 2016
    Swedish car maker Volvo Cars is to begin an ambitious autonomous driving trial next year to speed up the introduction of a technology that promises to massively reduce car accidents as well as free up congested roads and save drivers valuable time. The company is pioneering the development of autonomous driving systems globally as part of its commitment that no one will be seriously injured or killed in a new Volvo by the year 2020. The test will be called Drive Me London and will differentiate itself from