Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

For more information on companies in this article

Related Content

  • Truck platooning trials take to the highways
    July 24, 2017
    There is rising enthusiasm in America and beyond for the concept of truck platooning with trials being planned in several US states, as David Crawford reports. Growing numbers of US states are considering or implementing plans for trials of electronically-linked truck platooning on public road networks. This is in response to the interest being shown by the US$70bn a year road freight industry, where fuel represents 41% of the operating costs making the prospect of improving fuel economy by trucks travellin
  • Truck platooning trials take to the highways
    July 24, 2017
    There is rising enthusiasm in America and beyond for the concept of truck platooning with trials being planned in several US states, as David Crawford reports. Growing numbers of US states are considering or implementing plans for trials of electronically-linked truck platooning on public road networks. This is in response to the interest being shown by the US$70bn a year road freight industry, where fuel represents 41% of the operating costs making the prospect of improving fuel economy by trucks travellin
  • EV inductive charging set to gain traction
    June 13, 2014
    New analysis from Frost & Sullivan, Strategic Analysis of Inductive Charging for Global Electric Vehicles (EV) Market, finds that the total market for inductive charging is expected to experience a compound annual growth rate of 126.6 per cent from 2012 to 2020, with approximately 351,900 units likely to be sold. Inductive charging will account for 1.2 per cent of both public and residential charging in North America and more than 2.6 per cent in Europe. Residential charging will be the most popular method,
  • Car safety market worth US$152.59 billion by 2020
    January 20, 2016
    The Markets and Markets report Car Safety Market by System Type (Active Safety & Passive Safety), Safety Regulations by Region (APAC, Europe, North America & Rest of the World), Impact Analysis (Overall Market OEM, Tier I & Consumer) - Trends & Forecast to 2020 estimates the market to be US$93.73 billion in 2015 and projects that it will grow at a CAGR of 10.24 per cent to reach US$152.59 billion by 2020. The market report defines and segments the automotive safety systems market with an impact analysis