Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

For more information on companies in this article

Related Content

  • Intelligent transportation system market ‘worth $33.89 billion by 2020’
    July 17, 2015
    According to a new market research report by MarketsandMarkets, the intelligent transportation system market is expected to grow at a CAGR of 11.57 per cent between 2015 and 2020, and reach US$33.89 billion by 2020. The report, Intelligent Transportation System Market by Component (Interface Board, Sensor, Surveillance Camera and Others), System (ATMS, ATIS, ITS-Enable Transportation Pricing System, APTS, and CVO), Application, and Geography - Analysis & Forecast to 2015 – 2020, says that continuous inno
  • NavFusion provides map updates via a smart phone app
    November 28, 2013
    A new app that connects a vehicle’s systems to the internet opens up a range of possibilities as Jon Masters discovers. Sometimes the most straightforward or simple of ideas can be the most significant. So it seems with the latest development from Hungarian navigation software supplier NNG. The company’s software features in-vehicle infotainment systems and has launched NavFusion – which connects a vehicles’ sat nav programs to smartphones. NavFusion is being incorporated into NNG’s iGO navigation s
  • Data handling important for autonomous vehicles
    December 8, 2016
    Data handling is becoming an ever-greater part of transportation and never more so than with autonomous vehicles, as Andrew Bardin Williams hears from some big names.
  • More than half of UK’s new cars sold with autonomous safety tech
    April 4, 2016
    Self driving cars may seem years away, but more than 1.5 million UK motorists a year now leave showrooms in cars featuring self-activating safety systems, according to analysis revealed by the Society of Motor Manufacturers and Traders (SMMT).

    Data from SMMT and JATO Dynamics shows that more than half of new cars registered in 2015 were fitted with safety-enhancing collision warning systems, with other technologies such as adaptive cruise control, autonomous emergency braking and blind spot monitoring also surging in popularity.