Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

Related Content

  • Autonomous driving and emissions regulations fuelling 48v power-net
    February 17, 2017
    The launch of autonomous vehicles and a host of electronic components render the current 12-volts (v) battery nearly unusable, says a new report by Frost & Sullivan, Strategic Analysis of the Global 48v Power-net Market. To meet stringent global emissions regulations and offer a basic semi-autonomous system, original equipment manufacturers (OEMs) must electrify components while offering a bigger source of power. Therefore, OEMs plan to migrate to a 48v power-net and use two voltages. Heavy-duty, power-h
  • Traffic cameras embrace AI
    December 19, 2022
    Artificial intelligence is spreading into many aspects of mobility – but what about traffic management and enforcement cameras? ITS International invited a few vision experts to ponder a couple of leading questions…
  • Smart transportation market forecasts
    April 25, 2014
    Research and Markets’ latest report, Smart Transportation Market - Global Advances, Forecasts and Analysis (2014 - 2019), indicates that the global smart transportation market is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.3 per cent from 2014 to 2019. Congestion, hyper-urbanisation and globalisation, need of sustainable solutions and emergence of cloud based services are the major drivers for this market.
  • Growth of global collision avoidance system market to 2020
    December 9, 2015
    The latest report from Reports and Reports indicates that the global market for collision avoidance systems is expected to grow at a CAGR of 7.74 per cent between 2015 and 2020. This report segments the collision avoidance system market comprehensively and provides a close approximation of the size of the overall market and its sub-segments across verticals and regions. The worldwide collision avoidance systems market is expected to be driven by the growing focus of consumers and OEMs on safety features