Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

For more information on companies in this article

Related Content

  • Machine vision - cameras for intelligent traffic management
    January 25, 2012
    For some, machine vision is the coming technology. For others, it’s already here. Although it remains a relative newcomer to the ITS sector, its effects look set to be profound and far-reaching. Encapsulating in just a few short words the distinguishing features of complex technologies and their operating concepts can sometimes be difficult. Often, it is the most subtle of nuances which are both the most important and yet also the most easily lost. Happily, in the case of machine vision this isn’t the case:
  • LiDAR sets its sights on future problems
    February 23, 2017
    AAdvances in LiDAR are helping transport authorities improve services and identify potential problem areas, as geospatial technology expert Dr Neil Slatcher explains. The effects of climate change on the transport infrastructure have long been a cause of concern within the transportation sector - and not only on the structures themselves but also on the surrounding areas. This year, those concerns have become reality with landslides, structural collapses and surfacing issues impacting services across the wo
  • Huawei opens door to new opportunities in transport & logistics
    December 18, 2024
    By addressing the four key elements of a transportation network’s composition with a state-of-the-art digital solution, Huawei is bringing significant performance uplifts to all aspects of railway operations
  • Federal Signal supplies all the elements of end to end tolling
    January 31, 2012
    Manfred Rietsch, group president of Federal Signal Technologies (FST), talks about the recent acquisitions forming FST and the organisation's plans for the future. "Our philosophy is going to be about open access" Federal Signal has been on a buying spree. An energetic policy of acquisition over the past few months has seen the company reposition itself as an end-to-end provider of Electronic Toll Collection (ETC) systems with what it states is a portfolio of proven, best-in-class technologies which will al