Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

For more information on companies in this article

Related Content

  • Industry collaboration ‘the key to avoiding autonomous driving traffic congestion’
    July 19, 2016
    A joint whitepaper published by Here and SBD argues that new levels of vehicle automation will increase traffic congestion in the foreseeable future and it's up to the automotive industry to enhance its collaboration in order to create a seamless transition as we reach these new levels of automation. According to co-author of the study, Andrew Hart, director at SBD, autonomous cars have the potential in the long-term to revolutionise mobility and radically improve the safety of our roads. However, the pa
  • Machine vision needs standards to fulfil ITS demands
    May 28, 2014
    No-one should expect the enabling qualities of machine vision to come free of charge but Jason Barnes finds there is still much that ITS stakeholders can do to help reduce costs. After many years of application in high-end solutions for the enforcement and tolling sectors, machine vision is gaining traction in more general areas of traffic management. Nevertheless, those OEMs producing transport-oriented solutions which incorporate machine vision and looking to increase the technology’s share of the ITS mar
  • Growth of South Africa’s installed base of fleet management systems
    December 24, 2015
    According to a new research report from the analyst firm Berg Insight, the number of active fleet management systems deployed in commercial vehicle fleets in South Africa was 0.9 million in Q4-2015. Growing at a compound annual growth rate (CAGR) of 10.8 percent, this number is expected to reach 1.5 million by 2020.
  • Catapult develops C/AV simulation standards 
    September 23, 2020
    UK government agency expects work to strengthen projects with DfT and CCAV