Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

For more information on companies in this article

Related Content

  • Leading Finland’s transport revolution
    July 18, 2017
    Anne Berner, Finland’s minister of transport and communications, does not fit the normal political mould. She is not a career politician but a business executive who became a member of parliament in 2015 and has said from the outset that she will only serve one term. Without concerns about being re-elected and a clear view of the future of transport, Berner can concentrate on what needs to be done - tackling some of the more contentious and intransigent subjects. Her name is best known for two major initiat
  • Top 5 trends in vision technology
    June 24, 2021
    Artificial intelligence and deep learning algorithms are among the major trends having an impact on road traffic enforcement, according to leading companies in the vision sector
  • Fiat Chrysler to join BMW Group, Intel and Mobileye in developing autonomous vehicles
    August 18, 2017
    Fiat Chrysler Automobiles (FCA) is to join BMW Group, Intel and in developing an autonomous driving platform for global deployment. The cooperation allows the companies to leverage each other’s individual strengths, capabilities and resources to enhance the platform’s technology, increase development efficiency and reduce time to market. The platform will be scalable for Level 3 to Level 4/5 automated driving and can be used by multiple automakers around the world while maintaining their unique brand iden
  • Can drivers be responsible for AV offences?
    January 28, 2022
    Report in UK from two Law Commissions recommends a new Automated Vehicles Act