Skip to main content

Study: Daimler, Audi, BMW, GM lead on autonomous vehicles

A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg
October 20, 2015 Read time: 2 mins
A new Leaderboard Report from 7560 Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment.

Fully automated vehicles that do not require a human driver are expected to be about a decade away from production, but the incremental systems necessary as foundations for the technology are emerging today. A handful of OEMs in the autonomous vehicle segment are currently leading this market, differentiating themselves through exceptional technology development, strong supplier relationships, and sustainable business models.

“The competition to be first to move more advanced capability into production is strong,” says David Alexander, senior research analyst with Navigant Research. ”All of the major global OEMs are now participating, and aside from the four manufacturers in the lead, there are four more who are slightly ahead of the pack, with another five close behind.”

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation, according to the report. Although reliability, security, and liability issues pose major barriers to adoption, the market is moving forward, and by 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system.

Using Navigant Research’s proprietary Leaderboard methodology, companies are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for advanced driver assistance systems and self-driving features.  

For more information on companies in this article

Related Content

  • RFID Sensors 2017-2027
    March 6, 2017
    The general RFID market has seen substantial growth over the last few years, with successful public offerings and rapid growth in terms of the number of RFID tags sold, according to a new report by IDTechEx. Vendors are now exploring allied technologies with RFID sensors at the forefront of this. RFID sensors combine a sensors system (such as monitoring temperature, humidity, shock, pressure or moisture) with RFID communications. This has been enabled thanks to new chipsets, both HF (NFC) and UHF (RAIN)
  • Detroit lab to test parking and EV tech
    August 13, 2021
    Collaboration involved input from Ford, Bosch and Bedrock 
  • Iteris reports growth in sensors and transportation systems
    February 6, 2015
    Intelligent traffic management systems supplier Iteris has reported financial results for its fiscal third quarter ended 31 December 2014, and the sixth consecutive quarter of double-digit year-over-year growth in roadway sensors revenues. Total revenues in the third quarter of fiscal 2015 increased six per cent to US$17.5 million compared to US$16.5 million in the same quarter a year ago. The increase was primarily driven by a ten per cent increase in roadway sensors and a four per cent increase in transp
  • CRASH Predicts ‘unpredictable’ in traffic incidents
    November 11, 2015
    Road crashes are not as random as they may appear and analysing data can reveal patterns that can help various authorities target their resources more accurately. David Crawford reports. Figures from the US National Highway Traffic Safety Administration (NHTSA) show that in 2013 there were 32,719 people killed on American roads and 2.31 million injured. While these form part of an overall 25% drop over the decade from 2004, US Transportation Secretary Anthony Foxx continues to stress that reaching the procl