Smartphone fleet driver performance management service

GreenRoad, UK provider of driver performance management services, has introduced what it says is the world’s first smartphone-based driver performance solution for fleets. Encompassing several key technological and engineering breakthroughs, GreenRoad Smartphone Edition, code-names Asimov, is available now in beta for Android devices. GreenRoad Smartphone Edition uses smartphone native functionality, including GPS and built-in accelerometers, to eliminate the need for a professionally installed telematics d
October 23, 2012 Read time: 2 mins
4495 GreenRoad, UK provider of driver performance management services, has introduced what it says is the world’s first smartphone-based driver performance solution for fleets. Encompassing several key technological and engineering breakthroughs, GreenRoad Smartphone Edition, code-names Asimov, is available now in beta for 1812 Android devices.
 
GreenRoad Smartphone Edition uses smartphone native functionality, including GPS and built-in accelerometers, to eliminate the need for a professionally installed telematics device in the vehicle. Drivers use the service by downloading the Asimov app, dropping the smartphone into the cradle and beginning their trip.
 
The service uses advanced, patented algorithms to detect how well the driver is driving. Whenever a risky or fuel-inefficient manoeuvre occurs, GreenRoad Smartphone Edition gives the driver immediate audio and visual feedback directly from the smartphone. GreenRoad Smartphone Edition also includes a distracted driving prevention feature that can be configured to automatically disable physical use of the phone while the vehicle is moving.

Potential integration with other fleet applications that are also smartphone-based, such as inventory management, navigation and fleet management, is another benefit.
 
“With GPS capability and accelerometer functionality, plus the power and flexibility of a sophisticated computer, the smartphone is poised to become an important platform for telematics applications,” said Jim Heeger, chief executive of GreenRoad.

GreenRoad says its research shows more than one-third of UK fleet drivers are using smartphones equipped with business apps. “We knew we wanted to be the first to bring driver performance to smartphones,” continued Heeger.  “Asimov represents a huge step forward in our Connected Fleet vision and we are dedicated to leading the market in its transition to the smartphone platform.”

Today, business fleets that are often comprised of short-term leased vehicles rarely invest in professionally installed telematics equipment with a long-term payback schedule. Because it is smartphone-based, GreenRoad Smartphone Edition is expected to appeal to a broad market including business and delivery fleets, with rapid vehicle turnover, short-term leases and rotating fleet equipment.
Location Based Systems

Related Content

  • April 19, 2012
    Fontinalis Partners invests in SQLstream
    Fontinalis Partners, a strategic investment firm, has invested in San Francisco-headquartered SQLstream Inc., which claims to be the first standards-based stream computing platform to enable companies to exploit and monetize their real-time service and sensor data.
    Read More
  • August 29, 2019
    Don’t drive drunk – or use a hands-free phone
    Despite law changes, drivers’ bad habits have been creeping back in. TRL’s Dr Shaun Helman tells Adam Hill why using a phone at the wheel is just as distracting as driving after a few drinks esearch from as far back as 2002 (see box) suggests that driving while making a phone call – either hands-free or holding a handset to your ear – creates the same amount of distraction as being drunk behind the wheel. While it is notoriously hard to predict how alcohol will affect an individual (due to the speed of
    Read More
  • January 25, 2012
    Tolling systems - interoperability is key
    Is US tolling as fragmented and divided as some would have you believe? And are the technology suppliers so very entrenched? ITS International spoke to the market's leading suppliers. A few years back, the prevalent view was that the North American tolling market was characterised by fragmented, proprietary solutions, each existing in splendid isolation. The reality is that a combination of pragmatism and good old market forces have seen some concerted moves made towards interoperability in many areas.
    Read More
  • March 22, 2012
    Decline in global shipments of PNDs
    According to a new research report from the analyst firm Berg Insight, global shipments of personal navigation devices (PNDs) declined to about 33 million units in 2011, while the number of subscribers using a turn-by-turn navigation app or service on their handset doubled in 2011 and reached 130 million worldwide. The subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 21.9 per cent to reach 340 million users worldwide in 2016.
    Read More

Highlighted Content