Smartphone fleet driver performance management service

GreenRoad, UK provider of driver performance management services, has introduced what it says is the world’s first smartphone-based driver performance solution for fleets. Encompassing several key technological and engineering breakthroughs, GreenRoad Smartphone Edition, code-names Asimov, is available now in beta for Android devices. GreenRoad Smartphone Edition uses smartphone native functionality, including GPS and built-in accelerometers, to eliminate the need for a professionally installed telematics d
October 23, 2012 Read time: 2 mins
4495 GreenRoad, UK provider of driver performance management services, has introduced what it says is the world’s first smartphone-based driver performance solution for fleets. Encompassing several key technological and engineering breakthroughs, GreenRoad Smartphone Edition, code-names Asimov, is available now in beta for 1812 Android devices.
 
GreenRoad Smartphone Edition uses smartphone native functionality, including GPS and built-in accelerometers, to eliminate the need for a professionally installed telematics device in the vehicle. Drivers use the service by downloading the Asimov app, dropping the smartphone into the cradle and beginning their trip.
 
The service uses advanced, patented algorithms to detect how well the driver is driving. Whenever a risky or fuel-inefficient manoeuvre occurs, GreenRoad Smartphone Edition gives the driver immediate audio and visual feedback directly from the smartphone. GreenRoad Smartphone Edition also includes a distracted driving prevention feature that can be configured to automatically disable physical use of the phone while the vehicle is moving.

Potential integration with other fleet applications that are also smartphone-based, such as inventory management, navigation and fleet management, is another benefit.
 
“With GPS capability and accelerometer functionality, plus the power and flexibility of a sophisticated computer, the smartphone is poised to become an important platform for telematics applications,” said Jim Heeger, chief executive of GreenRoad.

GreenRoad says its research shows more than one-third of UK fleet drivers are using smartphones equipped with business apps. “We knew we wanted to be the first to bring driver performance to smartphones,” continued Heeger.  “Asimov represents a huge step forward in our Connected Fleet vision and we are dedicated to leading the market in its transition to the smartphone platform.”

Today, business fleets that are often comprised of short-term leased vehicles rarely invest in professionally installed telematics equipment with a long-term payback schedule. Because it is smartphone-based, GreenRoad Smartphone Edition is expected to appeal to a broad market including business and delivery fleets, with rapid vehicle turnover, short-term leases and rotating fleet equipment.
Location Based Systems

For more information on companies in this article

Related Content

  • Videalert launches civil enforcement as a service
    June 23, 2015
    UK enforcement supplier Videalert has launched a civil enforcement as a service (CEaaS) solution. Using the company’s Department for Transport Manufacturer Certified hosted platform, CEaaS enables councils to significantly change the way they specify and procure CCTV–based enforcement systems. It introduces the ability to purchase CCTV traffic services on demand with installations taking place in days rather than months. Available for a fixed monthly cost per location or on a fee-per-PCN basis, CEaaS
    Read More
  • Inertial sensors dramatically improve GNSS for ITS applications
    January 18, 2012
    Phil Harris, Thales UK, on how fused sensor data can significantly enhance GNSS-based positioning systems' performance in urban areas. Global Navigation Satellite System (GNSS)-based positioning is unique among available positioning technology due to its universal coverage and low equipment cost. By measuring the distances between an unknown position (such as a vehicle), and at least three known positions (GPS satellites), the unknown position can be calculated in three dimensions (latitude, longitude, and
    Read More
  • Cloud computing technology benefits GIS
    July 17, 2012
    Geographic Information Systems are a relatively late adopter of cloud computing,but the benefits of host services for geospatial data and analysis are becoming clear. Jason Barnes reports Both the concept and the reality of cloud computing have been around for some time. More and more industry sectors are entrusting external service providers with the provision of their computing services via the internet. However, the Geographic Information System (GIS) industry has been slow to embrace the trend. This is
    Read More
  • Distraction dominated teen driver accident causes.
    June 3, 2015
    As a new report shows that distracted driving is a bigger cause of accidents than previously thought, Jon Masters asks what should be done to counter this problem. Research carried out by the AAA Foundation for Traffic Safety has shed new light on the dangers of distraction for teen drivers. Six years of study using video analysis has shown that 58% of all crashes involving teen drivers are caused by the driver being distracted and proved that the influence of external factors is stronger than previously th
    Read More

Highlighted Content