Skip to main content

Smart cars, smart roads seen as boosting safety

A new America THINKS survey from national infrastructure solutions firm HNTB Corporation, finds Americans craving more technology to keep them safe and informed when they hit the road. And many Americans would be willing to part with more cash to implement a connected vehicle system, which would allow drivers to be notified about road conditions and potential dangers electronically in real-time. In fact, nearly two-thirds of Americans think using transportation technology that keeps drivers informed is m
August 29, 2014 Read time: 3 mins

A new America THINKS survey from national infrastructure solutions firm 6278 HNTB Corporation, finds Americans craving more technology to keep them safe and informed when they hit the road. And many Americans would be willing to part with more cash to implement a connected vehicle system, which would allow drivers to be notified about road conditions and potential dangers electronically in real-time.

In fact, nearly two-thirds of Americans think using transportation technology that keeps drivers informed is more crucial than eliminating technology that can be distracting.

More broadly, the survey found approximately three in ten Americans think decreasing traffic injuries and fatalities should be the nation’s biggest surface transportation priority, along with decreasing traffic congestion and supporting economic stability/growth.

Many Americans (48 per cent) have used GPS or a public transportation app (16 per cent) in the last 30 days, while one in five has relied on a back-up vehicle camera. Many others (17 per cent) have used electronic tolling or priced-managed lanes (10 per cent) and nearly half of Americans think vehicles will protect the safety of those on roads even more in the next decade.

“This research shows there is huge appeal among Americans for this next generation of automotive and roadway technology,” said Jim Barbaresso, HNTB vice president and national practice leader, intelligent transportation systems. “The introduction of connected vehicles and connected infrastructure over the next two decades will make our industry’s long-term goal of zero fatalities an attainable one,” he said.

Rob Slimp, PE, CEO, HNTB Corporation, said modern connectivity options provide a new paradigm for transportation planners as well as the people who use US roads and rails. “Ultimately, people are going to interact with our transportation networks in a whole new way.”

“With the recent advent of stand-alone automotive safety features, car sharing services and the futuristic potential of self-driving cars, the true value and opportunity presented by intelligent transportation systems is now beginning to reach the mind of the general consumer,” Barbaresso said.

Many Americans already see the next decade bringing the growth of beneficial technologies like electronic tolling (49 per cent), digitally connected vehicles (36 per cent) and smart roads (26 per cent), but Barbaresso said the real advances on the horizon are even more dramatic.

“Soon vehicles will communicate with each other and with related infrastructure, giving vehicles 360-degree awareness and an ability to sense impending crashes and conflicts,” he said. “Drivers will be alerted to potential dangers and given warnings and alternate routes as appropriate. Better information will mean better decision-making and more efficient use of our existing highway capacity.”

Related Content

  • IEEE survey reveals driverless cars are the future
    July 15, 2014
    IEEE has released the findings of a survey that revealed expert opinions about the future of driverless cars, from challenges to mass adoption, essential autonomous technologies, features in the car of the future, and geographic adoption. More than 200 researchers, academicians, practitioners, university students, society members and government agencies in the field of autonomous vehicles, participated in the survey. When survey respondents were asked to assign a ranking to six possible roadblocks to th
  • Smart parking technologies: solving drivers parking pain
    March 30, 2017
    Smarter parking can benefit city authorities and other road users as well as drivers looking for a space, argues Dr Graham Cookson. As witnessed by the recent announcements at the Consumer Electronics Show, the automotive industry continues to focus on the driving experience; moving from speed and handling towards safety and efficiency.
  • Auckland Transport launches distracted driver campaign
    April 15, 2015
    Auckland Transport, New Zealand, has launched a new campaign highlighting the high numbers driving while using their phones. In Auckland between 2009 and 2013, there were 5 fatalities as a result of drivers being distracted. The “Oi! Mind on the road, not the phone” campaign targets 16 to 39 year olds and includes a cinema ad plus radio and digital advertising. Research by Auckland Transport shows 30 per cent of those who make calls have their phone up to their ear and 70 per cent of those who make ca
  • Continental developing road departure protection systems
    June 25, 2015
    International automotive supplier Continental is working on new road departure protection systems that aim to eliminate unintended road departures, which currently are not completely covered by today’s lateral guidance advanced driver assistance systems (ADAS), preventing fatal accidents from occurring on highways and rural roads. According to the US Department of Transportation Federal Highway Administration, approximately 55 per cent of traffic fatalities in the US involve a vehicle crossing the roadwa