Skip to main content

Smart cars, smart roads seen as boosting safety

A new America THINKS survey from national infrastructure solutions firm HNTB Corporation, finds Americans craving more technology to keep them safe and informed when they hit the road. And many Americans would be willing to part with more cash to implement a connected vehicle system, which would allow drivers to be notified about road conditions and potential dangers electronically in real-time. In fact, nearly two-thirds of Americans think using transportation technology that keeps drivers informed is m
August 29, 2014 Read time: 3 mins

A new America THINKS survey from national infrastructure solutions firm 6278 HNTB Corporation, finds Americans craving more technology to keep them safe and informed when they hit the road. And many Americans would be willing to part with more cash to implement a connected vehicle system, which would allow drivers to be notified about road conditions and potential dangers electronically in real-time.

In fact, nearly two-thirds of Americans think using transportation technology that keeps drivers informed is more crucial than eliminating technology that can be distracting.

More broadly, the survey found approximately three in ten Americans think decreasing traffic injuries and fatalities should be the nation’s biggest surface transportation priority, along with decreasing traffic congestion and supporting economic stability/growth.

Many Americans (48 per cent) have used GPS or a public transportation app (16 per cent) in the last 30 days, while one in five has relied on a back-up vehicle camera. Many others (17 per cent) have used electronic tolling or priced-managed lanes (10 per cent) and nearly half of Americans think vehicles will protect the safety of those on roads even more in the next decade.

“This research shows there is huge appeal among Americans for this next generation of automotive and roadway technology,” said Jim Barbaresso, HNTB vice president and national practice leader, intelligent transportation systems. “The introduction of connected vehicles and connected infrastructure over the next two decades will make our industry’s long-term goal of zero fatalities an attainable one,” he said.

Rob Slimp, PE, CEO, HNTB Corporation, said modern connectivity options provide a new paradigm for transportation planners as well as the people who use US roads and rails. “Ultimately, people are going to interact with our transportation networks in a whole new way.”

“With the recent advent of stand-alone automotive safety features, car sharing services and the futuristic potential of self-driving cars, the true value and opportunity presented by intelligent transportation systems is now beginning to reach the mind of the general consumer,” Barbaresso said.

Many Americans already see the next decade bringing the growth of beneficial technologies like electronic tolling (49 per cent), digitally connected vehicles (36 per cent) and smart roads (26 per cent), but Barbaresso said the real advances on the horizon are even more dramatic.

“Soon vehicles will communicate with each other and with related infrastructure, giving vehicles 360-degree awareness and an ability to sense impending crashes and conflicts,” he said. “Drivers will be alerted to potential dangers and given warnings and alternate routes as appropriate. Better information will mean better decision-making and more efficient use of our existing highway capacity.”

For more information on companies in this article

Related Content

  • How ITS can help world out of lockdown
    June 2, 2020
    Ticketing, reallocation of street space, transport’s place in urban ecosystems – it's all up for grabs as we emerge from pandemic
  • Swarco: ‘Everyone’s running after buzzwords’
    April 1, 2019
    The ITS world finds itself in a time of great change. Swarco’s Michael Schuch talks to Adam Hill about connectivity, the increasing importance of the end user – and why you shouldn’t leave your core business behind
  • Distraction dominated teen driver accident causes.
    June 3, 2015
    As a new report shows that distracted driving is a bigger cause of accidents than previously thought, Jon Masters asks what should be done to counter this problem. Research carried out by the AAA Foundation for Traffic Safety has shed new light on the dangers of distraction for teen drivers. Six years of study using video analysis has shown that 58% of all crashes involving teen drivers are caused by the driver being distracted and proved that the influence of external factors is stronger than previously th
  • Authorities look to MaaS for new solutions and cost savings
    July 18, 2017
    The structure of society and the way in which our cities work will be completely transformed by Mobility as a Service (MaaS), Finland’s minister of transport and communications Anne Berner, told ITS International’s recent MaaS Market conference 2017 in London. In her keynote address, Berner told a packed audience of more than 200 ITS professionals that MaaS has the potential to help governments around the world meet their big city targets such as the rate of employment, the environment, the efficient use of