Skip to main content

Self-learning AI poised to disrupt automotive industry

Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to
December 15, 2016 Read time: 2 mins
Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to 2097 Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to the automotive industry. The technology has also attracted attention and investments from the government due to its potential to elevate lifestyles and add economic value.

Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released the following analyses of artificial intelligence in cars: Frost & Sullivan’s new, Executive Analysis of Self-learning Artificial Intelligence in Cars, Forecast to 2025, aims to analyse self-learning car technology and its value contribution to the automotive industry.

By 2025, four levels of self-learning technology will disrupt the automotive industry. Level 4 self-learning car ownership will be vital for new mobility companies, stoking partnerships with original equipment manufacturers (OEMs). OEMs are already making strategic investments or acquisitions for Level 3 and Level 4 self-learning technology; there are several prominent start-ups in the market.

“Technology companies are expected to be the new Tier I for OEMs for deep-learning technology,” said Frost & Sullivan Intelligent Mobility research analyst Sistla Raghuvamsi. “Google and NVIDIA will be key companies within this space, dominating the market by 2025. Meanwhile, 13 OEMs will be investing over US$7 billion in the development of various AI use cases. 1684 Hyundai, 1686 Toyota, and 1959 GM will account for 53.4 per cent of the total investment share.”

The challenge for technology developers lies in gathering the data required to train the AI to support self-driving capabilities. This is prompting the development of artificial simulations to run trained AI, as well as the creation of low-cost level 2 systems for driver analytics and assistance that can eventually provide data for levels 3 and 4.

“High processing capability with low power consumption will be critical to enable various levels of self-learning cars,” noted Raghuvamsi. “By 2025, level 4 self-learning cars will integrate home, work and commercial networks, enhancing the value to end users."

For more information on companies in this article

Related Content

  • Driving dynamics ‘vastly influence car purchase decisions in Europe’
    April 24, 2015
    Driving dynamics play a huge role in the purchasing decisions of vehicle owners in Europe. While safety and reliability are top priorities, driving dynamics-related capabilities such as manoeuvrability and ride quality rank high in importance among consumers looking to buy a car. New analysis from Frost & Sullivan, European Consumers’ Attitude towards Driving Dynamics Technologies, finds that urban male customers are willing to pay a higher than average price to upgrade driving dynamics technologies. Wo
  • Getting C/AVs from pipedream to reality
    October 17, 2019
    The UK government has suggested that driverless cars could be on the roads by 2021. But designers and engineers are grappling with a number of difficult issues, muses Chris Hayhurst of MathWorks Earlier this year, the UK government made the bold statement that by 2021, driverless cars will be on the UK’s roads. But is this an achievable reality? Driverless technology already has its use cases on our roads, with levels of autonomy ranked on a scale. At one end of the spectrum, level 1 is defined by th
  • Zipcar acquires leading Austrian car sharing service
    July 12, 2012
    Zipcar, which claims to be the world's leading car sharing network, has announced the acquisition of Denzel Mobility CarSharing in Austria, which operates under the name CarSharing.at. This transaction follows Zipcar's acquisition of a controlling interest in Barcelona-based Catalunya Carsharing, known as Avancar, in February 2012. The acquisition also comes on the heels of Zipcar's integration of Streetcar operations in the UK last year and the recent appointment of Frerk-Malte Feller as president of Zipca
  • Global ITS market expected to reach US$ 30.2 billion by 2019
    October 3, 2013
    According to a new market report published by Transparency Market Research, "Intelligent Transportation System (ITS) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019," the global market for ITS is expected to reach a value of USD 30.2 billion by 2019, at a CAGR of 11.1 per cent from 2013 to 2019. The demand for ITS systems is rising globally due to increased congestion in metropolitan areas. Development and deployment of intelligent transportation system not only r