Skip to main content

Self-learning AI poised to disrupt automotive industry

Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to
December 15, 2016 Read time: 2 mins
Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to 2097 Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to the automotive industry. The technology has also attracted attention and investments from the government due to its potential to elevate lifestyles and add economic value.

Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released the following analyses of artificial intelligence in cars: Frost & Sullivan’s new, Executive Analysis of Self-learning Artificial Intelligence in Cars, Forecast to 2025, aims to analyse self-learning car technology and its value contribution to the automotive industry.

By 2025, four levels of self-learning technology will disrupt the automotive industry. Level 4 self-learning car ownership will be vital for new mobility companies, stoking partnerships with original equipment manufacturers (OEMs). OEMs are already making strategic investments or acquisitions for Level 3 and Level 4 self-learning technology; there are several prominent start-ups in the market.

“Technology companies are expected to be the new Tier I for OEMs for deep-learning technology,” said Frost & Sullivan Intelligent Mobility research analyst Sistla Raghuvamsi. “Google and NVIDIA will be key companies within this space, dominating the market by 2025. Meanwhile, 13 OEMs will be investing over US$7 billion in the development of various AI use cases. 1684 Hyundai, 1686 Toyota, and 1959 GM will account for 53.4 per cent of the total investment share.”

The challenge for technology developers lies in gathering the data required to train the AI to support self-driving capabilities. This is prompting the development of artificial simulations to run trained AI, as well as the creation of low-cost level 2 systems for driver analytics and assistance that can eventually provide data for levels 3 and 4.

“High processing capability with low power consumption will be critical to enable various levels of self-learning cars,” noted Raghuvamsi. “By 2025, level 4 self-learning cars will integrate home, work and commercial networks, enhancing the value to end users."

Related Content

  • March 14, 2012
    Trends in automotive technology
    Continental has become a leading player in vehicle technology and telematics. The firm’s executive board chairman Elmar Degenhart describes to Jason Barnes Continental’s views on the ‘megatrends’ of the automotive industry Strategic moves to diversify Continental’s business from rubber-related products began in the late 1990s with the acquisition of ITT Teves and its brake business. This brought on board know-how relating to the then new electronic stability control (ESC) systems which today form an import
  • January 11, 2018
    Optis and LeddarTech partner on virtual testing of Lidar Systems
    Optis has teamed up with LeddarTech to enable the industrial simulation of advanced Lidar solutions and enhance the design process of smart and autonomous vehicles. It will allow transportation companies to virtually test and integrate their next generation of Lidar developed around the LeddarCore integrated circuit (IC) before its actual release. The Optis simulation solutions are leveraged to virtually recreate cameras and Lidar operations on autonomous cars and simulate their use in real life scenarios
  • January 20, 2017
    Automotive sensors market projected to grow at almost eight per cent by 2022
    A new report published by Allied Market Research, Automotive Sensors Market by Product and End User - Global Opportunity Analysis and Industry Forecast, 2014-2022, projects that the automotive sensors market was valued at US$22 billion in 2015 and is expected to reach US$37 billion by 2022, growing at a CAGR of 7.5 per cent from 2016 to 2022. Micro-electromechanical systems (MEMS) sensors are expected to dominate this market from 2016 to 2022. Europe will continue to lead, accounting for approximately 35
  • May 22, 2014
    Self-driving cars ‘a US$87 billion opportunity in 2030’
    The latest research from Lux Research indicates that automakers and technology developers are closer than ever to bringing self-driving cars to market, with basic Level 2 autonomous behaviour already coming to market, in the form of relatively modest self-driving features like adaptive cruise control, lane departure warning, and collision avoidance braking. With these initial steps, automakers are already on the road to some level of autonomy, but costs remain high in many cases. It is the higher levels