Skip to main content

Self-learning AI poised to disrupt automotive industry

Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to
December 15, 2016 Read time: 2 mins
Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to 2097 Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to the automotive industry. The technology has also attracted attention and investments from the government due to its potential to elevate lifestyles and add economic value.

Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released the following analyses of artificial intelligence in cars: Frost & Sullivan’s new, Executive Analysis of Self-learning Artificial Intelligence in Cars, Forecast to 2025, aims to analyse self-learning car technology and its value contribution to the automotive industry.

By 2025, four levels of self-learning technology will disrupt the automotive industry. Level 4 self-learning car ownership will be vital for new mobility companies, stoking partnerships with original equipment manufacturers (OEMs). OEMs are already making strategic investments or acquisitions for Level 3 and Level 4 self-learning technology; there are several prominent start-ups in the market.

“Technology companies are expected to be the new Tier I for OEMs for deep-learning technology,” said Frost & Sullivan Intelligent Mobility research analyst Sistla Raghuvamsi. “Google and NVIDIA will be key companies within this space, dominating the market by 2025. Meanwhile, 13 OEMs will be investing over US$7 billion in the development of various AI use cases. 1684 Hyundai, 1686 Toyota, and 1959 GM will account for 53.4 per cent of the total investment share.”

The challenge for technology developers lies in gathering the data required to train the AI to support self-driving capabilities. This is prompting the development of artificial simulations to run trained AI, as well as the creation of low-cost level 2 systems for driver analytics and assistance that can eventually provide data for levels 3 and 4.

“High processing capability with low power consumption will be critical to enable various levels of self-learning cars,” noted Raghuvamsi. “By 2025, level 4 self-learning cars will integrate home, work and commercial networks, enhancing the value to end users."

For more information on companies in this article

Related Content

  • Nauto unveils video-enhanced driver distraction detection feature
    May 5, 2017
    US transportation technology company Nauto has upgraded its Nauto 2 system to detect distracted driving, an aftermarket platform that uses video and artificial intelligence to detect whenever a driver’s eyes divert from the road or engage in other distracted behaviour. It then automatically uploads it and scores the event’s severity via a secure app. Nauto is an automotive data platform powered by artificial intelligence and an after-market dual-camera device, which can equip any vehicle or fleet with sophi
  • RoadBotics clinches Detroit road assessment deal
    January 2, 2019
    RoadBotics has been chosen to use their machine-learning technology to assess the city of Detroit’s entire 4,185km road network. The company will work with PlanetM, a Michigan state networking partnership of mobility organisations, educational institutions, research and development groups and government agencies working together in the automotive sector. RoadBotics will provide Detroit transportation officials with its standard Artificial Intelligence pavement assessment as well as a new AI Maintenanc
  • Link Motion enters partnership to develop connected vehicle solution
    September 13, 2018
    Finland-based Link Motion has entered a partnership to provide car manufacturers with a connected vehicle solution combining security technology, analytics and policy management. The solution will be developed as part of an agreement with vehicle electronic testing company DSA and Dutch firm Irdeto. The platform will be built on the Microsoft Azure cloud computing service. Jouni Mikkonen, managing director at Link Motion, says the solution will ensure users benefit from data ownership and connected v
  • Innoviz receives 'several hundred unit' Lidar order from OEM
    April 11, 2023
    Delivery to unnamed auto firm will be throughout 2023, starting in second quarter