Skip to main content

Self-learning AI poised to disrupt automotive industry

Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to
December 15, 2016 Read time: 2 mins
Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to 2097 Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to the automotive industry. The technology has also attracted attention and investments from the government due to its potential to elevate lifestyles and add economic value.

Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released the following analyses of artificial intelligence in cars: Frost & Sullivan’s new, Executive Analysis of Self-learning Artificial Intelligence in Cars, Forecast to 2025, aims to analyse self-learning car technology and its value contribution to the automotive industry.

By 2025, four levels of self-learning technology will disrupt the automotive industry. Level 4 self-learning car ownership will be vital for new mobility companies, stoking partnerships with original equipment manufacturers (OEMs). OEMs are already making strategic investments or acquisitions for Level 3 and Level 4 self-learning technology; there are several prominent start-ups in the market.

“Technology companies are expected to be the new Tier I for OEMs for deep-learning technology,” said Frost & Sullivan Intelligent Mobility research analyst Sistla Raghuvamsi. “Google and NVIDIA will be key companies within this space, dominating the market by 2025. Meanwhile, 13 OEMs will be investing over US$7 billion in the development of various AI use cases. 1684 Hyundai, 1686 Toyota, and 1959 GM will account for 53.4 per cent of the total investment share.”

The challenge for technology developers lies in gathering the data required to train the AI to support self-driving capabilities. This is prompting the development of artificial simulations to run trained AI, as well as the creation of low-cost level 2 systems for driver analytics and assistance that can eventually provide data for levels 3 and 4.

“High processing capability with low power consumption will be critical to enable various levels of self-learning cars,” noted Raghuvamsi. “By 2025, level 4 self-learning cars will integrate home, work and commercial networks, enhancing the value to end users."

For more information on companies in this article

Related Content

  • IBTTA’s roll-call of excellence
    September 2, 2022
    Winners of the IBTTA’s Toll Excellence Awards will be presented with their trophies during the 90th Annual Meeting & Exhibition in Austin, Texas
  • DRisk tests AVs with Foresight
    June 3, 2022
    £1m investment will help develop technology to find 'unknown unknowns' for AVs
  • All around the world: #ITSDubai2024
    September 5, 2024
    The bosses of the three major international ITS organisations – ITS America, Ertico and ITS Asia-Pacific – have put their heads together on a podcast. Beate Kubitz listens in…
  • Decline in global shipments of PNDs
    March 22, 2012
    According to a new research report from the analyst firm Berg Insight, global shipments of personal navigation devices (PNDs) declined to about 33 million units in 2011, while the number of subscribers using a turn-by-turn navigation app or service on their handset doubled in 2011 and reached 130 million worldwide. The subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 21.9 per cent to reach 340 million users worldwide in 2016.