Skip to main content

Self-learning AI poised to disrupt automotive industry

Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to
December 15, 2016 Read time: 2 mins
Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to 2097 Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to the automotive industry. The technology has also attracted attention and investments from the government due to its potential to elevate lifestyles and add economic value.

Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released the following analyses of artificial intelligence in cars: Frost & Sullivan’s new, Executive Analysis of Self-learning Artificial Intelligence in Cars, Forecast to 2025, aims to analyse self-learning car technology and its value contribution to the automotive industry.

By 2025, four levels of self-learning technology will disrupt the automotive industry. Level 4 self-learning car ownership will be vital for new mobility companies, stoking partnerships with original equipment manufacturers (OEMs). OEMs are already making strategic investments or acquisitions for Level 3 and Level 4 self-learning technology; there are several prominent start-ups in the market.

“Technology companies are expected to be the new Tier I for OEMs for deep-learning technology,” said Frost & Sullivan Intelligent Mobility research analyst Sistla Raghuvamsi. “Google and NVIDIA will be key companies within this space, dominating the market by 2025. Meanwhile, 13 OEMs will be investing over US$7 billion in the development of various AI use cases. 1684 Hyundai, 1686 Toyota, and 1959 GM will account for 53.4 per cent of the total investment share.”

The challenge for technology developers lies in gathering the data required to train the AI to support self-driving capabilities. This is prompting the development of artificial simulations to run trained AI, as well as the creation of low-cost level 2 systems for driver analytics and assistance that can eventually provide data for levels 3 and 4.

“High processing capability with low power consumption will be critical to enable various levels of self-learning cars,” noted Raghuvamsi. “By 2025, level 4 self-learning cars will integrate home, work and commercial networks, enhancing the value to end users."

For more information on companies in this article

Related Content

  • Picking it up as we go: how transportation agencies can learn from university research
    May 17, 2024
    JTA Research Lab has been created to identify critical transportation policy questions, and get academics to help solve them. Pencils sharpened? Nathaniel P. Ford explains…
  • Driverless vehicles will cause changes in society
    May 31, 2013
    Paul Godsmark gives his views on what the advent of autonomous vehicles would mean for the wider society. Further to your article ‘Driver not required…’ in the Jan/Feb edition of ITS International which gave some great background to autonomous road vehicle (ARVs), I feel that the bigger picture is needed to aid understanding. There is a ‘technology freight train’ heading our way that is going to transform our roadways but we don’t seem to be aware of it and, therefore, are in no hurry to react.
  • 50 years of Cubic Transportation Systems
    August 25, 2022
    If you detect an air of celebration on the Cubic stand, there’s a good reason for it. June 2022 marked 50 years of Cubic Transportation Systems. While Cubic Corporation started 70 years ago, the transportation business began in 1972 and has since been nurtured and developed into a successful $1 billion enterprise and an established leader in the transportation industry.
  • Moscow summit urges transit change
    June 11, 2019
    International ITS experts flocked to Russia for a new conference on the challenges of urban transit. Eugene Gerden reports from Moscow The Leaders in Urban Transportation Summit is a new international conference organised by the Moscow Department of Transport and Road Infrastructure Development. Dedicated to the latest developments in the field of ITS in the city of Moscow, it took place in the Moskva-Citi Business Center in April – and the intention is to make it an annual event. Senior transport o