Skip to main content

Self-learning AI poised to disrupt automotive industry

Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to
December 15, 2016 Read time: 2 mins
Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to 2097 Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to the automotive industry. The technology has also attracted attention and investments from the government due to its potential to elevate lifestyles and add economic value.

Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released the following analyses of artificial intelligence in cars: Frost & Sullivan’s new, Executive Analysis of Self-learning Artificial Intelligence in Cars, Forecast to 2025, aims to analyse self-learning car technology and its value contribution to the automotive industry.

By 2025, four levels of self-learning technology will disrupt the automotive industry. Level 4 self-learning car ownership will be vital for new mobility companies, stoking partnerships with original equipment manufacturers (OEMs). OEMs are already making strategic investments or acquisitions for Level 3 and Level 4 self-learning technology; there are several prominent start-ups in the market.

“Technology companies are expected to be the new Tier I for OEMs for deep-learning technology,” said Frost & Sullivan Intelligent Mobility research analyst Sistla Raghuvamsi. “Google and NVIDIA will be key companies within this space, dominating the market by 2025. Meanwhile, 13 OEMs will be investing over US$7 billion in the development of various AI use cases. 1684 Hyundai, 1686 Toyota, and 1959 GM will account for 53.4 per cent of the total investment share.”

The challenge for technology developers lies in gathering the data required to train the AI to support self-driving capabilities. This is prompting the development of artificial simulations to run trained AI, as well as the creation of low-cost level 2 systems for driver analytics and assistance that can eventually provide data for levels 3 and 4.

“High processing capability with low power consumption will be critical to enable various levels of self-learning cars,” noted Raghuvamsi. “By 2025, level 4 self-learning cars will integrate home, work and commercial networks, enhancing the value to end users."

For more information on companies in this article

Related Content

  • Here announces connected vehicle breakthrough
    October 10, 2016
    Here, the global location technology company, is at the ITS World Congress with a major breakthrough in connected cars. At this year's Paris Motor Show, the company announced that Audi, BMW and Mercedes- Benz will supply Here, which they jointly own, with real-time sensor data collected by their cars to enable systems to better understand their surroundings. The deal marks the first time a trio of leading brands have agreed to share data, and could indicate the beginning of a proper connected car industry.
  • Bringing the Internet of Mobility to life
    July 16, 2021
    As we chart our route to the ITS World Congress in Hamburg, a recent Ertico-ITS Europe webinar explored the future of connectivity including policy, infrastructure and security
  • Videalert upgrades video platform for other enforcement providers
    February 21, 2018
    Videalert has added new functionality to its Digital Video Platform to simultaneously support the enforcement of diverse civil traffic contraventions, traffic management and community safety applications. The platform is designed with the intention of allowing councils to take a phased approach to migrating from existing systems to help extend the Return on Investment of assets and reduce support costs.
  • ITS European Congress: safer and cleaner mobility
    August 6, 2019
    Smart mobility and the increasing digitalisation of transport were among the main themes of this year’s ITS European Congress in the Netherlands. Ben Spencer picks some highlights from conference sessions which considered possible future developments Navigating between the Evoluon conference centre - a former science museum that resembles a giant-sized UFO - and an automotive campus, there was a lot to see at the 13th ITS European Congress in Brainport, Eindhoven. Organised by Ertico – ITS Europe and th