Seeing Machines teams with TK Holdings on driver-monitoring

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.
September 3, 2014 Read time: 2 mins

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company 7861 Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.

The companies have been collaboratively developing driver monitoring technology for two years and Takata has recently secured a contract, said to be with General Motors, to deliver its first ever mass-manufactured implementation of a driver-monitoring system that will warn drivers of lapses in attention.

The Seeing Machines’ operator monitoring system is based on patented eye-tracking technology that uses sensing equipment that requires no re-calibration between different drivers, while tracking head alignment for potential distraction of the driver.

Seeing Machines’ automated fatigue monitoring systems, which monitor fatigue and alert both the operators and their employers when the system detects distraction, have already been implemented in 5551 Caterpillar mining machines and are being trialled by European coach and tour operator Royal Beuk.

“Eye and head tracking technology is the next step in automotive safety, which we expect to play a significant role in the reduction of one of the greatest causes of accidents: driver distraction,” said Ken Kroeger, CEO of Seeing Machines. “We strongly believe that the addition of driver monitoring to ADAS will deliver a significant improvement to the safety of drivers, passengers and pedestrians.”

Location Based Systems

For more information on companies in this article

Related Content

  • Cost-effective driver drowsiness detection
    May 2, 2012
    Bosch has revealed that its driver drowsiness detection system, first introduced as a standard feature in 2010, in the new Volkswagen Passat is being fitted to the new Passat Alltrack. Fatigue and microsleep at the wheel are often the cause of serious accidents. However, the initial signs of fatigue can be detected before a critical situation arises, and the Bosch system can do this by monitoring steering movements and advising drivers to take a break in time. The required information is provided either by
    Read More
  • Tech giants could herald loss of MaaS policy control
    March 25, 2020
    With tech giants targeting the transport sector, could local authorities lose control of their means of delivering policy?
    Read More
  • Western Australia preparing for autonomous vehicles
    February 25, 2015
    Western Australia’s transportation agency, Main Roads, has prepared a report, Automated vehicles: Are we ready?, that highlights the implications of the introduction and wider use of automated vehicles (AVs), or driverless cars on Western Australian roads. The report says that AV technology is developing so rapidly that these cars may be seen on the Western Australia road network sooner than expected, fundamentally changing the transport network. Driverless trucks have been operating in some Western Austra
    Read More
  • Growth of ANPR applications for enforcement, tolling and more
    February 1, 2012
    Automatic number plate recognition continues to find new applications beyond the traditional. In coming years, we can expect the application set to grow significantly Moore's Law has seen to it that computer processing power has improved out of all comparison in the 30-plus years since the first working Automatic Number Plate Recognition (ANPR) system was created by the UK's Police Scientific Development Branch. The attendant increases in systems' capabilities have resulted in ANPR being deployed globally
    Read More

Highlighted Content