Seeing Machines teams with TK Holdings on driver-monitoring

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.
September 3, 2014 Read time: 2 mins

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company 7861 Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.

The companies have been collaboratively developing driver monitoring technology for two years and Takata has recently secured a contract, said to be with General Motors, to deliver its first ever mass-manufactured implementation of a driver-monitoring system that will warn drivers of lapses in attention.

The Seeing Machines’ operator monitoring system is based on patented eye-tracking technology that uses sensing equipment that requires no re-calibration between different drivers, while tracking head alignment for potential distraction of the driver.

Seeing Machines’ automated fatigue monitoring systems, which monitor fatigue and alert both the operators and their employers when the system detects distraction, have already been implemented in 5551 Caterpillar mining machines and are being trialled by European coach and tour operator Royal Beuk.

“Eye and head tracking technology is the next step in automotive safety, which we expect to play a significant role in the reduction of one of the greatest causes of accidents: driver distraction,” said Ken Kroeger, CEO of Seeing Machines. “We strongly believe that the addition of driver monitoring to ADAS will deliver a significant improvement to the safety of drivers, passengers and pedestrians.”

Location Based Systems

For more information on companies in this article

Related Content

  • Greyhound Lines deploys DriveCam across entire fleet
    February 21, 2013
    Driver risk management company DriveCam is to implement its DriveCam driver risk management and fleet management solution across Greyhound Lines’ entire fleet for a five-year service contract term. Following successful trials in its BoltBus fleet, Greyhound decided to deploy DriveCam across its entire fleet. Greyhound is now able to take advantage of DriveCam’s suite of safety and compliance services, reinforcing its safety platform. Using its Driver Science Engine, DriveCam combines data and video analytic
    Read More
  • ETSC welcomes EU plans for safer cars, vans and lorries
    December 20, 2016
    The European Commission has published a list of 19 lifesaving safety technologies that could be made mandatory on new vehicles in the next update of EU vehicle safety rules expected next year. The European Transport Safety Council (ETCS) welcomes the announcement but says several critical areas for action are missing, and the proposed timescale is far too long considering that most of the technologies are already available. ETSC says 26,000 people die on European Union roads annually, with at least
    Read More
  • US Cities push for smarter poles
    June 25, 2018
    US Cities The need to connect existing infrastructure has led various US transit authorities into imaginative alleyways: David Crawford examines some new roles for street furniture. US cities are vying with each other in developing schemes to create a new generation of connected places. Their strategies include taking advantage of their streetlight poles’ height and ubiquity to give them new roles in supporting intelligent nodes. They are now being equipped for collecting real-time data on key transport
    Read More
  • Swedish drivers support speed cameras
    March 17, 2014
    In sharp contrast to many other countries drivers in Sweden support speed cameras and the planned expansion of the automated enforcement network. Sweden is embarking on a massive expansion of its speed camera network and is doing so with both a very high level of public acceptance and without its drivers feeling persecuted; a feat the administrations in many other countries would like to emulate. So how did this envious state of affairs come about? Magnus Ferlander director of business development and ma
    Read More

Highlighted Content