Seeing Machines teams with TK Holdings on driver-monitoring

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.
September 3, 2014 Read time: 2 mins

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company 7861 Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.

The companies have been collaboratively developing driver monitoring technology for two years and Takata has recently secured a contract, said to be with General Motors, to deliver its first ever mass-manufactured implementation of a driver-monitoring system that will warn drivers of lapses in attention.

The Seeing Machines’ operator monitoring system is based on patented eye-tracking technology that uses sensing equipment that requires no re-calibration between different drivers, while tracking head alignment for potential distraction of the driver.

Seeing Machines’ automated fatigue monitoring systems, which monitor fatigue and alert both the operators and their employers when the system detects distraction, have already been implemented in 5551 Caterpillar mining machines and are being trialled by European coach and tour operator Royal Beuk.

“Eye and head tracking technology is the next step in automotive safety, which we expect to play a significant role in the reduction of one of the greatest causes of accidents: driver distraction,” said Ken Kroeger, CEO of Seeing Machines. “We strongly believe that the addition of driver monitoring to ADAS will deliver a significant improvement to the safety of drivers, passengers and pedestrians.”

Location Based Systems

For more information on companies in this article

Related Content

  • Vehicle ownership - a thing of the past?
    May 22, 2012
    Convergence of electron-powered vehicles with connected vehicle technologies could mean that only a few decades from now the idea of owning a vehicle will be entirely alien to the road user. By Technolution chief scientist Dave Marples with Jason Barnes Even when taken individually, many of the developments going on and around vehiclebased mobility will bring about major changes in transportation. Taken collectively, the transformations we might expect are nothing short of profound. Enumeration of the influ
    Read More
  • The benefits of combining enforcement and traffic management
    February 27, 2013
    Jason Barnes considers how combining enforcement equipment with other traffic management technologies might benefit our future – if only the will were really in place to do so. During the ITS World Congress in Vienna in October last year, Navtech Radar and Vysion­ics ITS announced a strategic partnership that would combine the expertise of Navtech in millimetre-wave wide-area surveillance technology with Vysionics’ machine vision-based automatic number plate recognition (ANPR) and average speed measurement
    Read More
  • Intel and Inrix collaborate on smart cities platforms
    November 5, 2014
    Inrix and Intel Corporation have announced a strategic collaboration focused on developing next generation smart cities analytics platforms and applications. As part of their collaboration, Intel’s global investment organisation, Intel Capital, is investing US$10 million in Inrix. The two companies recently demonstrated a smart cities application at the White House in Washington, DC. Powered by Inrix real-time traffic information, the application is designed to help the city of San Jose more cost-effect
    Read More
  • Car parking and parked cars need not be a technological black hole
    March 19, 2015
    David Crawford mines the potential of joined-up parking. Drivers conventionally see parking as an isolated, often frustrating, action; but collectively their attempts to find a space impact hugely on traffic flows. But new analyses of parking events look set to deliver real benefits to motorists and cities alike. Initiatives getting under way around the world are highlighting the advantages of connecting up parking events and – eventually - parked cars. The hoped-for results include not only enhanced urban
    Read More

Highlighted Content