Seeing Machines teams with TK Holdings on driver-monitoring

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.
September 3, 2014 Read time: 2 mins

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company 7861 Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.

The companies have been collaboratively developing driver monitoring technology for two years and Takata has recently secured a contract, said to be with General Motors, to deliver its first ever mass-manufactured implementation of a driver-monitoring system that will warn drivers of lapses in attention.

The Seeing Machines’ operator monitoring system is based on patented eye-tracking technology that uses sensing equipment that requires no re-calibration between different drivers, while tracking head alignment for potential distraction of the driver.

Seeing Machines’ automated fatigue monitoring systems, which monitor fatigue and alert both the operators and their employers when the system detects distraction, have already been implemented in 5551 Caterpillar mining machines and are being trialled by European coach and tour operator Royal Beuk.

“Eye and head tracking technology is the next step in automotive safety, which we expect to play a significant role in the reduction of one of the greatest causes of accidents: driver distraction,” said Ken Kroeger, CEO of Seeing Machines. “We strongly believe that the addition of driver monitoring to ADAS will deliver a significant improvement to the safety of drivers, passengers and pedestrians.”

Location Based Systems

For more information on companies in this article

Related Content

  • Visionary UK strategy ‘needed to unblock benefits of new motoring technologies’
    March 6, 2015
    The UK government Transport Select Committee has called for a Visionary UK strategy to maximise benefits of new motoring technology in its report, Motoring of the Future. The committee says new automotive technologies could unblock congested highways, deliver a step change in road safety and provide the basis for rapid industrial growth, but the Department for Transport (DfT) will need to develop a comprehensive strategy to maximise the benefits of new motoring technology, such as telematics and driverless
    Read More
  • FHWA collaborative framework on automated driving systems: an explainer
    September 26, 2023
    USDoT FHWA has put together a collaborative framework to help secure the roll-out of automated driving systems in the US. John Harding of FHWA explains the thinking…
    Read More
  • Developing new detection and monitoring technologies
    November 21, 2012
    Established detection and monitoring technologies continue to evolve, but is it time to challenge their supremacy and take a serious look at less conventional ITS? Andy Graham considers the options with Jason Barnes. For ITS system providers, the most potentially lucrative markets over the next few years are going to be the BRIC (Brazil Russia India and China) group of countries, all of which are building many miles of new roads, applying tolling to existing ones (8,000km in China alone) and implementing w
    Read More
  • ASECAP examines tolling’s trials, tribulations and triumphs
    September 4, 2018
    If you want to get up to speed on the main issues facing the transport sector and tolling companies, ASECAP Study Days event in Ljubljana was a good place to start. Colin Sowman reports (Photographs: Louis David). Increasing populations, ever-higher technical and safety requirements, and electric and hybrid vehicles will provide both challenges and opportunities for tolling companies. The annual Study Days event organised by ASECAP (the European association for tolling companies) examined all of these aspec
    Read More

Highlighted Content