Seeing Machines teams with TK Holdings on driver-monitoring

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.
September 3, 2014 Read time: 2 mins

Responding to potential product opportunities from numerous global automotive manufacturers, Australian company 7861 Seeing Machines is to partner with TK Holdings, the US subsidiary of Takata in a 15 year strategic alliance on driver monitoring technology.

The companies have been collaboratively developing driver monitoring technology for two years and Takata has recently secured a contract, said to be with General Motors, to deliver its first ever mass-manufactured implementation of a driver-monitoring system that will warn drivers of lapses in attention.

The Seeing Machines’ operator monitoring system is based on patented eye-tracking technology that uses sensing equipment that requires no re-calibration between different drivers, while tracking head alignment for potential distraction of the driver.

Seeing Machines’ automated fatigue monitoring systems, which monitor fatigue and alert both the operators and their employers when the system detects distraction, have already been implemented in 5551 Caterpillar mining machines and are being trialled by European coach and tour operator Royal Beuk.

“Eye and head tracking technology is the next step in automotive safety, which we expect to play a significant role in the reduction of one of the greatest causes of accidents: driver distraction,” said Ken Kroeger, CEO of Seeing Machines. “We strongly believe that the addition of driver monitoring to ADAS will deliver a significant improvement to the safety of drivers, passengers and pedestrians.”

Location Based Systems

For more information on companies in this article

Related Content

  • What's next for traffic management and data collection?
    January 26, 2012
    As the technologies and stakeholders in traffic management evolve, what can we expect to see happening in the coming years? For many, the conversation of the moment is just how, and how far, the newer technologies and services provided principally by the private sector should be allowed to intrude into the realms of traffic management.
    Read More
  • Car to car communications a step closer
    December 14, 2012
    Vehicle manufacturers have targeted 2015 for the first cars to roll off European assembly lines fitted with operational V2X technology. They and their partners in the Car 2 Car Communications Consortium are confident of meeting the target, reports Jon Masters. Around three years from now vehicles should be appearing in showrooms boasting the capability of communicating with each other. Manufacturers will have started fitting the first proprietary car-to-car driver-aid safety devices and deployment of ‘vehic
    Read More
  • New constellation will add accuracy and security to GNSS services
    December 20, 2013
    With Galileo’s early services scheduled to start next year, Fiammetta Diani is enthusiastic about the opportunities the EU’s GNSS system will offer. Next year will be a very exciting one for Galileo, the EU’s fledgling satellite constellation; additional satellites are scheduled for launch and, as European Commission Vice President Tajani recently announced, early operational services will be starting towards the end of 2014. So it really is ‘all systems go’ as Fiammetta Diani, market development officer in
    Read More
  • Lecip Holdings Corporation acquires Arcontia International
    August 23, 2013
    Arcontia International, Swedish producer of contactless smart card products and solutions for automatic fare collection (AFC) has been acquired by Lecip Holdings Corporation, a Japan-based manufacturer of products and solutions for the bus, train and automotive industry. The acquisition will enable Lecip to expand its range of public transport products and solutions and further strengthen its strategy to become a leading supplier in integrated AFC systems and Intelligent Transportation Systems (ITS).
    Read More

Highlighted Content