Skip to main content

Promising growth for electric vehicle telematics market

According to a study by Pike Research of the market opportunity for telematics in plug-in electric vehicles (PEVs), the annual revenue from sales of EV telematics will reach US$1.4 billion by 2017. Pike Research says that for electric vehicles, telematics can deliver information on electric usage, pricing, and state of charge to owners as well as helping drivers to check on the battery, the charge rate and even assist them to find the nearest charging station. The technology is likely to play a crucial role
March 23, 2012 Read time: 2 mins
According to a study by Pike Research of the market opportunity for telematics in plug-in electric vehicles (PEVs), the annual revenue from sales of EV telematics will reach US$1.4 billion by 2017. Pike Research says that for electric vehicles, telematics can deliver information on electric usage, pricing, and state of charge to owners as well as helping drivers to check on the battery, the charge rate and even assist them to find the nearest charging station. The technology is likely to play a crucial role in the development of the electric vehicle market.

Telematics systems for PEVs come in two varieties: basic telematics and connected vehicle telematics. According to the analysis, drivers of electric vehicles tend to prefer more elaborate connected vehicle telematics. The analysis also indicates that 80 per cent of PEVs will install connected vehicle systems by 2017. Those costlier packages will push average revenue per user (ARPU) for electric vehicle telematics to $13.27 by 2017, up from $10.65 now.

According to Pike Research, nearly 90 per cent of plug-in electric vehicles sold this year include at least a basic telematics package, and that percentage will likely grow to 94 per cent by 2017. Major suppliers of EV telematics will be wireless equipment manufacturers coming from outside the automotive industry. These manufactures are expected to endure a ‘culture shock’ according to some automobile insiders as automakers generally target an 8 to 10-year lifespan for wireless equipment, as opposed to the 2 to 3-year lifespan for wireless devices that the outside manufactures are used to producing. In order to ensure long-term compatibility with the wireless network, most hardware manufacturers are targeting 3G services with their modems.

Related Content

  • Heavy cost of car safety systems gives buyers pause
    September 11, 2013
    New research by Frost and Sullivan finds that constant technological innovations in automotive safety warrant frequent updates to legislation. With the number of fatalities and injuries on the rise, legislative authorities in Europe are taking a keen interest in the safety of pedestrians, passengers and drivers. This enhanced focus on safety has far-reaching ramifications for the automotive industry.
  • USDoT looks at the costs and potential benefits of connected vehicles
    October 26, 2017
    David Crawford looks at latest lessons learned from the trials of connected vehicles in the US. The progress of connected vehicle (CV) technologies takes centre stage among the hot topics highlighted in the September 2017 edition – the first since 2014 – of the ‘ITS Benefits, Costs and Lessons Learned’ survey from the US ITS Joint Program Office (JPO). The organisation is an arm of the US Department of Transportation (USDoT).
  • US fuel economy for light duty vehicles 2022-2025 ‘will reduce consumption and emissions’
    December 16, 2016
    According to researchers at the University of Michigan, the 2022-2025 fuel-economy (CAFE) standards for light-duty vehicles, which were reaffirmed by the EPA on 30 November 2016 in the midterm evaluation of the standards, will substantially reduce future fuel consumption and emissions, even if the future vehicle mix (cars vs light trucks) does not change. However, in addition to these direct benefits, indirect benefits can also be expected via the influence of more stringent standards on the future mix o
  • Embedded connectivity delivers real time travel information
    February 3, 2012
    Ton Brand describes the GSM Association's Embedded mTelematics programme. As the world's roads become increasingly crowded, consumers and businesses are demanding better real-time information to help them both avoid traffic congestion and make smarter use of public transport. Embedding mobile connectivity directly into vehicles can enable drivers and passengers to see live traffic flows in their localities, as well as the expected arrival time of the next bus, ferry or tram