Skip to main content

Promising growth for electric vehicle telematics market

According to a study by Pike Research of the market opportunity for telematics in plug-in electric vehicles (PEVs), the annual revenue from sales of EV telematics will reach US$1.4 billion by 2017. Pike Research says that for electric vehicles, telematics can deliver information on electric usage, pricing, and state of charge to owners as well as helping drivers to check on the battery, the charge rate and even assist them to find the nearest charging station. The technology is likely to play a crucial role
March 23, 2012 Read time: 2 mins
According to a study by Pike Research of the market opportunity for telematics in plug-in electric vehicles (PEVs), the annual revenue from sales of EV telematics will reach US$1.4 billion by 2017. Pike Research says that for electric vehicles, telematics can deliver information on electric usage, pricing, and state of charge to owners as well as helping drivers to check on the battery, the charge rate and even assist them to find the nearest charging station. The technology is likely to play a crucial role in the development of the electric vehicle market.

Telematics systems for PEVs come in two varieties: basic telematics and connected vehicle telematics. According to the analysis, drivers of electric vehicles tend to prefer more elaborate connected vehicle telematics. The analysis also indicates that 80 per cent of PEVs will install connected vehicle systems by 2017. Those costlier packages will push average revenue per user (ARPU) for electric vehicle telematics to $13.27 by 2017, up from $10.65 now.

According to Pike Research, nearly 90 per cent of plug-in electric vehicles sold this year include at least a basic telematics package, and that percentage will likely grow to 94 per cent by 2017. Major suppliers of EV telematics will be wireless equipment manufacturers coming from outside the automotive industry. These manufactures are expected to endure a ‘culture shock’ according to some automobile insiders as automakers generally target an 8 to 10-year lifespan for wireless equipment, as opposed to the 2 to 3-year lifespan for wireless devices that the outside manufactures are used to producing. In order to ensure long-term compatibility with the wireless network, most hardware manufacturers are targeting 3G services with their modems.

Related Content

  • Global commercial telematics market ‘worth US$47.58 billion by 2020’
    September 9, 2015
    According to research company MarketsandMarkets, the market for commercial telematics is expected to grow from US$20.02 billion in 2015 to US$47.58 billion by 2020. In terms of regions, Europe is expected to be the largest market in terms of market size, while Middle East & Africa and Asia-Pacific (APAC) are expected to experience an increase in market traction, during the forecast period. Latin America is expected to experience a high growth rate and adoption trend in this market.
  • Charging station infrastructure boost to electric vehicle use
    July 17, 2012
    The first section of a planned network of stations for charging electric vehicles – the West Coast Electric Highway – opened in March, promising a welcome boost to the environment and economy of Oregon. Pete Goldin reports What should come first, the electric vehicle or the charging station? This dilemma has been hindering proliferation of ‘EVs’ in the US for years. Without a widespread and reliable infrastructure of charging stations, the American public is not likely to adopt EVs en masse. This may all b
  • Growing use of safety technologies in new vehicles appeals to drivers
    July 23, 2015
    The safety-related technologies that manufacturers are increasingly equipping their new vehicles with are making those vehicles more appealing to their owners, according to the J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study. The APEAL Study, now in its 20th year, is the industry benchmark for new-vehicle appeal, examining how gratifying a new vehicle is to own and drive. Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL Index score th
  • Positive growth opportunity predicted for motor manufacturers in automotive applications
    August 19, 2016
    The worldwide revenue for electric motors in automotive applications is expected to increase to over US$30 billion in 2019, up from US$26 billion in 2014, according to IHS Markit Technology. Likewise, technological innovations in the automotive industry have created momentum to drive the growth of the electric motor market, especially DC brushless motors, which is predicted to outperform market growth for all other motor types by double. The IHS Markit Technology report, Electric Motors in Automotive A