Skip to main content

Promising growth for electric vehicle telematics market

According to a study by Pike Research of the market opportunity for telematics in plug-in electric vehicles (PEVs), the annual revenue from sales of EV telematics will reach US$1.4 billion by 2017. Pike Research says that for electric vehicles, telematics can deliver information on electric usage, pricing, and state of charge to owners as well as helping drivers to check on the battery, the charge rate and even assist them to find the nearest charging station. The technology is likely to play a crucial role
March 23, 2012 Read time: 2 mins
According to a study by Pike Research of the market opportunity for telematics in plug-in electric vehicles (PEVs), the annual revenue from sales of EV telematics will reach US$1.4 billion by 2017. Pike Research says that for electric vehicles, telematics can deliver information on electric usage, pricing, and state of charge to owners as well as helping drivers to check on the battery, the charge rate and even assist them to find the nearest charging station. The technology is likely to play a crucial role in the development of the electric vehicle market.

Telematics systems for PEVs come in two varieties: basic telematics and connected vehicle telematics. According to the analysis, drivers of electric vehicles tend to prefer more elaborate connected vehicle telematics. The analysis also indicates that 80 per cent of PEVs will install connected vehicle systems by 2017. Those costlier packages will push average revenue per user (ARPU) for electric vehicle telematics to $13.27 by 2017, up from $10.65 now.

According to Pike Research, nearly 90 per cent of plug-in electric vehicles sold this year include at least a basic telematics package, and that percentage will likely grow to 94 per cent by 2017. Major suppliers of EV telematics will be wireless equipment manufacturers coming from outside the automotive industry. These manufactures are expected to endure a ‘culture shock’ according to some automobile insiders as automakers generally target an 8 to 10-year lifespan for wireless equipment, as opposed to the 2 to 3-year lifespan for wireless devices that the outside manufactures are used to producing. In order to ensure long-term compatibility with the wireless network, most hardware manufacturers are targeting 3G services with their modems.

Related Content

  • December 24, 2012
    Wireless electric vehicle charging system sales ‘to exceed 280,000 by 2020’
    According to new research from Pike Research, a part of Navigant’s Energy Practice, until recently, wireless charging equipment for plug-in electric vehicles (PEVs) has had all the characteristics of a promising technology in search of a market. In the last six to twelve months, however, this has begun to change. Nearly all of the major PEV manufacturers have announced partnerships to develop wireless charging systems, and there are signs that such systems, installed at the factory or added at the dealershi
  • April 22, 2015
    Long-range electric vehicles ‘set to gain popularity globally’
    According to new analysis from Frost & Sullivan, the global electric vehicles (EV) market has made huge progress, with more than 55 models now available globally. Currently, over 70 per cent of the models on the market are battery EVs (BEVs) and approximately 25 per cent are plug-in hybrid EVs (PHEVs). Nevertheless, the number of PHEVs is likely to increase over the next three to four years. The market will see greater demand for longer-range vehicles that allow customers to drive up to and past the pure EV
  • May 18, 2012
    EVs stir interest but face obstacles – IBM study
    Many automobile industry executives believe that sales of traditional vehicles will peak before 2020 and are looking to electric-only vehicles (EVs) as one of the next hot products, but they will first have to address stringent consumer requirements about EV performance, recharging, and convenience, according to a new IBM survey of consumer attitudes and a recent study of auto industry executives.
  • July 27, 2012
    EV charging station market in the US has grown immensely
    New analysis from Frost & Sullivan says that the electric vehicle (EV) charging station market in North America has grown immensely, helped along by favourable government level (federal, state and municipal) incentives and subsidies for the purchase of EVs. The government is extending these plans to the installation of charging station and funding programmes such as ECOtality's EV project, which is trying to install electric vehicle charging infrastructure in six major states.