Skip to main content

Personal tracking to be the next billion dollar GPS market

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging th
March 22, 2012 Read time: 2 mins
GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by 5725 ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment.”

“We are also seeing the first signs of leading CE companies entering the market, such as 213 Qualcomm, 493 Apple (via PocketFinder), 490 Garmin, 607 Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items, such as luggage, and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS personal emergency response systems (PERS). However, awareness, battery life, economic conditions, and high subscription fees remain significant barriers. There is also a fear that smartphone applications will cannibalise the market.

The application market is already booming, with Life360 reaching 10 million downloads for its family locator application. Long term, these solutions will become part of much bigger security and health markets, growing to over 200 million downloads in 2017, as well as the majority of total tracking market revenue.

ABI Research group director Dominique Bonte adds, “In particular, carrier platforms represent a major revenue generator opportunity for family locator applications, matching their secure image and offering differentiation to family subscription plans. Companies such as Location Labs and TCS are already seeing success in this space.”

ABI Research’s new report, “Personal Location Devices and Applications Market,” identifies the key growth markets for GPS tracking devices, analyzing each market individually to enable companies to identify the market that best fits their approach. The competitive environment is also analysed.

For more information on companies in this article

Related Content

  • New technology revolution in urban traffic control?
    January 26, 2012
    Urban traffic control is a well-defined and practised art. Nevertheless, there are technologies here and on the horizon with the potential to revolutionise how we do things. By Gavin Jackman and Andrew Kirkham, TRL, and Jason Barnes. Distributed monitoring and control of urban traffic networks and flows is nothing new. PC-based Urban Traffic Control (UTC) is now well established and operating in many locations around the world. However, it is worth considering the effects of the huge growth in the use of sm
  • Toyota chooses Telenav's in-car navigation
    August 3, 2015
    Automaker Toyota has opted to use Scout GPS Link by Telenav and UIEngine Link by UIEvolution in its 2016 Toyota Tacoma, as well as other 2016 Toyota vehicles in the United States equipped with Entune Audio Plus. Part of the Scout family of apps by Telenav, Scout GPS Link allows users easily to transfer the information displayed on their mobile device outside the car to the multimedia display inside their car. This not only helps provide an optimised and safe experience with larger buttons and easier-to-
  • Geo F2 'pill bottle' Tracker
    February 3, 2012
    FreightWatch Security Net, a provider of embedded cargo and portable surveillance tracking solutions, has received FCC 47 CFR Part 15, Subpart B certification for its Geo F2 'Pill Bottle' location tracker, the first commercial-class Qualcomm inGeo platform-based product
  • Moscow summit urges transit change
    June 11, 2019
    International ITS experts flocked to Russia for a new conference on the challenges of urban transit. Eugene Gerden reports from Moscow The Leaders in Urban Transportation Summit is a new international conference organised by the Moscow Department of Transport and Road Infrastructure Development. Dedicated to the latest developments in the field of ITS in the city of Moscow, it took place in the Moskva-Citi Business Center in April – and the intention is to make it an annual event. Senior transport o