Skip to main content

Personal tracking to be the next billion dollar GPS market

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging th
March 22, 2012 Read time: 2 mins
GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by 5725 ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment.”

“We are also seeing the first signs of leading CE companies entering the market, such as 213 Qualcomm, 493 Apple (via PocketFinder), 490 Garmin, 607 Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items, such as luggage, and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS personal emergency response systems (PERS). However, awareness, battery life, economic conditions, and high subscription fees remain significant barriers. There is also a fear that smartphone applications will cannibalise the market.

The application market is already booming, with Life360 reaching 10 million downloads for its family locator application. Long term, these solutions will become part of much bigger security and health markets, growing to over 200 million downloads in 2017, as well as the majority of total tracking market revenue.

ABI Research group director Dominique Bonte adds, “In particular, carrier platforms represent a major revenue generator opportunity for family locator applications, matching their secure image and offering differentiation to family subscription plans. Companies such as Location Labs and TCS are already seeing success in this space.”

ABI Research’s new report, “Personal Location Devices and Applications Market,” identifies the key growth markets for GPS tracking devices, analyzing each market individually to enable companies to identify the market that best fits their approach. The competitive environment is also analysed.

For more information on companies in this article

Related Content

  • Michelin to acquire Sascar
    June 9, 2014
    In a deal valued at a total of US$709 million, Michelin has announced its intention to acquire all outstanding shares of Sascar, the leading Brazilian digital fleet management and freight security company. The acquisition will enable Michelin to expand its service offering for truckers and to speed the growth of its truck tyre business in Brazil, while Sascar will gain access to Michelin’s major customers in South America. of this company, whose business model has proved its worth in Brazil (33,000 f
  • Major growth predicted in automatic passenger counting and passenger information systems
    March 27, 2017
    According to a new market research report by MarketsandMarkets, the automated passenger counting (APC) systems market is expected to reach US$298 million by 2022, while the passenger information (PI) systems market is expected to reach US$11.34 billion by 2022. According to the report, the factors driving the growth of the market include the increasing demand for real-time transit information, increased adoption of advanced solutions in the transport sector, advantages offered by APC to transit operator
  • Developments in travel information display systems
    August 1, 2012
    David Crawford looks at recent developments in travel information display systems. It is important to remember that we are investing in Real-Time Passenger Information [RTPI] to increase ridership," says Robert Burke, Managing Director of New Zealand transit tracking technology specialist Connexionz, which has been involved in at-stop and remote passenger information since 1995. "Superior information improves the perception of public transport reliability and gives the passenger more choices and greater con
  • Regional, national managed enforcement for developing nations
    February 3, 2012
    Robot is offering nationwide enforcement services to both developed and developing countries.