Skip to main content

Personal tracking to be the next billion dollar GPS market

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging th
March 22, 2012 Read time: 2 mins
GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by 5725 ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment.”

“We are also seeing the first signs of leading CE companies entering the market, such as 213 Qualcomm, 493 Apple (via PocketFinder), 490 Garmin, 607 Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items, such as luggage, and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS personal emergency response systems (PERS). However, awareness, battery life, economic conditions, and high subscription fees remain significant barriers. There is also a fear that smartphone applications will cannibalise the market.

The application market is already booming, with Life360 reaching 10 million downloads for its family locator application. Long term, these solutions will become part of much bigger security and health markets, growing to over 200 million downloads in 2017, as well as the majority of total tracking market revenue.

ABI Research group director Dominique Bonte adds, “In particular, carrier platforms represent a major revenue generator opportunity for family locator applications, matching their secure image and offering differentiation to family subscription plans. Companies such as Location Labs and TCS are already seeing success in this space.”

ABI Research’s new report, “Personal Location Devices and Applications Market,” identifies the key growth markets for GPS tracking devices, analyzing each market individually to enable companies to identify the market that best fits their approach. The competitive environment is also analysed.

For more information on companies in this article

Related Content

  • In-car electronics and user demand for connectivity make case for automotive Ethernet
    January 22, 2014
    According to Frost and Sullivan, the use of Ethernet technology in automotive is gaining pace in Europe and North America. The paradigm shift towards connected cars and associated services such as automotive app stores and connected location-based services is fuelling the uptake. Along with the need to integrate multiple consumer electronic devices, the importance of offering prioritised, personalised services and maintaining brand identity are compelling automotive OEMs (original equipment manufacturers) t
  • VOXX International completes Hirschmann Car Communication acquisition
    March 22, 2012
    VOXX International Corporation has completed its acquisition of Car Communication Holding GmbH and its worldwide subsidiaries (Hirschmann) for a total purchase price of approximately US$112 million, plus related transaction fees, expenses and working capital adjustments. In 2011, Hirschmann sales were approximately US$199 million, representing a 16% increase over the prior year. Management believes, based on the company's existing pipeline of booked business through 2016 and anticipated global market oppor
  • Driverless vehicles just around the corner?
    February 28, 2013
    umors that self-driving taxis are about to hit the streets of Las Vegas have turned out to be untrue… but the age of the driverless vehicle is only just around the corner, as Pete Goldin finds out. From Herbie the Love Bug to Knight Rider to the cast of the Pixar film Cars, the autono­mous auto has long been a beloved icon in the entertainment industry. But how close is the fiction to fact? The general public might be surprised to find out just how soon autonomous vehicles could be driving on our roadways.
  • Market for industrial and commercial electric vehicles market to grow 4.5 times
    December 9, 2016
    According to a new report by IDTechEx Research, Industrial and Commercial Electric Vehicles on Land 2017-2027, today’s industrial and commercial sector represents 60 per cent of the value of the whole electric vehicle market, and it is set to grow 4.5 times in the next decade. Industrial electric vehicles make industry more efficient and commercial electric vehicles reduce congestion. Both of them greatly reduce pollution and align closely with government objectives concerning industry and the environment,