Skip to main content

Personal tracking to be the next billion dollar GPS market

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging th
March 22, 2012 Read time: 2 mins
GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by 5725 ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment.”

“We are also seeing the first signs of leading CE companies entering the market, such as 213 Qualcomm, 493 Apple (via PocketFinder), 490 Garmin, 607 Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items, such as luggage, and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS personal emergency response systems (PERS). However, awareness, battery life, economic conditions, and high subscription fees remain significant barriers. There is also a fear that smartphone applications will cannibalise the market.

The application market is already booming, with Life360 reaching 10 million downloads for its family locator application. Long term, these solutions will become part of much bigger security and health markets, growing to over 200 million downloads in 2017, as well as the majority of total tracking market revenue.

ABI Research group director Dominique Bonte adds, “In particular, carrier platforms represent a major revenue generator opportunity for family locator applications, matching their secure image and offering differentiation to family subscription plans. Companies such as Location Labs and TCS are already seeing success in this space.”

ABI Research’s new report, “Personal Location Devices and Applications Market,” identifies the key growth markets for GPS tracking devices, analyzing each market individually to enable companies to identify the market that best fits their approach. The competitive environment is also analysed.

For more information on companies in this article

Related Content

  • Plug-in EV sales in North America ‘expected to exceed 1.1 million by 2024’
    May 29, 2015
    According to a new report from Navigant Research, North American plug-in electric vehicle (PEV) sales are expected to exceed 1.1 million annually by 2024. The report, Electric Vehicle Geographic Forecasts, analyses the North American market for light duty plug-in electric vehicles (PEVs), including detailed geographic forecasts of PEV sales by US state, metropolitan statistical area (MSA), Canadian province, Canadian city, and selected utility service area.
  • Inrix aids authorities in dealing with data
    August 18, 2015
    New traffic data products and services have been launched to aid transport and urban planners and business with detailed intelligence on journey patterns, reports Jon Masters. Manual travel surveys ought soon to become a thing of the past for transport planners and the business community. The technology now exists for getting sophisticated levels of traffic and trip data from connected vehicles. Cars and commercial fleets carrying a GPS device, or a mobile phone or smartphone are the sources of the informat
  • Apple and Google poised to invigorate NFC market
    July 9, 2014
    The market for contactless payment is growing, explained Pierre Metivier from the Forum Services Mobiles Sans Contact, at the official launch of CARTES SECURE CONNEXIONS 2014 in Paris. “Smart secure devices are on the rise,” he said. “The majority of these are smartphones and payment cards, but – if you add in to the mix products such as smartcars and even smart utility meters - there will be 200 billion connected devices by 2020,” adding up to a projected global internet of things (IoT) market by that time
  • Flexpoint targets $20.6 billion auto sensors market
    June 15, 2012
    Flexpoint Sensor Systems has revealed it will target the rapidly growing market for vehicle sensors. A study by Global Industry Analysts projects growth in the global sensors market to top US$20.6 billion by 2017. The report singles out safety and comfort applications for particularly strong growth, two areas in which Flexpoint’s bend sensor technology is currently in advanced-stage testing and product placement.