Skip to main content

Personal tracking to be the next billion dollar GPS market

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging th
March 22, 2012 Read time: 2 mins
GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by 5725 ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment.”

“We are also seeing the first signs of leading CE companies entering the market, such as 213 Qualcomm, 493 Apple (via PocketFinder), 490 Garmin, 607 Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items, such as luggage, and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS personal emergency response systems (PERS). However, awareness, battery life, economic conditions, and high subscription fees remain significant barriers. There is also a fear that smartphone applications will cannibalise the market.

The application market is already booming, with Life360 reaching 10 million downloads for its family locator application. Long term, these solutions will become part of much bigger security and health markets, growing to over 200 million downloads in 2017, as well as the majority of total tracking market revenue.

ABI Research group director Dominique Bonte adds, “In particular, carrier platforms represent a major revenue generator opportunity for family locator applications, matching their secure image and offering differentiation to family subscription plans. Companies such as Location Labs and TCS are already seeing success in this space.”

ABI Research’s new report, “Personal Location Devices and Applications Market,” identifies the key growth markets for GPS tracking devices, analyzing each market individually to enable companies to identify the market that best fits their approach. The competitive environment is also analysed.

For more information on companies in this article

Related Content

  • Four predictions for the automotive and transportation industry
    May 30, 2012
    Frost & Sullivan has released the results from its customer survey with several hundred companies conducted in December 2011, executed to find out the top predictions for 2012 for the global automotive and transportation market. Market growth in all regions except Europe, accelerated introduction of plug in hybrid and battery electric vehicles due to increasing fuel prices, mobility and integrated transportation as well as the integration of the smart phone with dedicated application stores and innovative H
  • Connected and self-driving cars ‘poised for growth’
    April 13, 2015
    Autonomous vehicles will enter mass production by 2020 as more and more major auto makers in recent years have committed to their R&D, according to Topology, a division of TrendForce. Furthermore, the scale of the market will likely surpass a million vehicle mark by 2035. Eric Chang, analyst for Topology, stated the future development of autonomous vehicles will depend on the following technologies: sensors for reading biological data inside vehicle and environmental data outside; communication technology;
  • Microlise integrates multi-camera solution for telematics offering
    August 8, 2018
    UK technology provider Microlise says its new Microlise Camera Solution helps fleet operators reduce insurance costs, encourage good driving behaviour and improve safety. Integrated into the company’s telematics offering, the multi-way camera product records up to four high-definition video streams simultaneously and can be configured with over-the-air software updates. A digital video recorder inside the vehicle records footage from the cameras, which is linked to a
  • Russia ramps-up technologies for transport communications
    March 28, 2018
    Covering an area almost as big as the US and Canada combined, Russia is planning to increase transport-related communications to improve road safety and traffic efficiency. Eugene Gerden reports. Russia’s government plans to increase road safety through the use of modern transport communication and the development of the relevant legislative base. Initially, particular attention will be on the introduction of connected cars and Vehicle to Anything (V2X) technologies. Russia has fewer than 60,000