Skip to main content

Personal tracking to be the next billion dollar GPS market

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging th
March 22, 2012 Read time: 2 mins
GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by 5725 ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment.”

“We are also seeing the first signs of leading CE companies entering the market, such as 213 Qualcomm, 493 Apple (via PocketFinder), 490 Garmin, 607 Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items, such as luggage, and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS personal emergency response systems (PERS). However, awareness, battery life, economic conditions, and high subscription fees remain significant barriers. There is also a fear that smartphone applications will cannibalise the market.

The application market is already booming, with Life360 reaching 10 million downloads for its family locator application. Long term, these solutions will become part of much bigger security and health markets, growing to over 200 million downloads in 2017, as well as the majority of total tracking market revenue.

ABI Research group director Dominique Bonte adds, “In particular, carrier platforms represent a major revenue generator opportunity for family locator applications, matching their secure image and offering differentiation to family subscription plans. Companies such as Location Labs and TCS are already seeing success in this space.”

ABI Research’s new report, “Personal Location Devices and Applications Market,” identifies the key growth markets for GPS tracking devices, analyzing each market individually to enable companies to identify the market that best fits their approach. The competitive environment is also analysed.

For more information on companies in this article

Related Content

  • Hill & Smith gears up for buyers’ market
    March 25, 2014
    More than five years of recession has left the European roads sector a “buyers’ market” and only those companies able to compete on price will be able to address it, Miles Boyd, commercial manager of Hill & Smith said at Intertraffic. “I think the challenge going forward is to address this buyers’ market,” said Boyd. “The state of the economy tightened the belt of most local authorities. At Hill & Smith we have been value-engineering our products to ensure that we can offer cost-effective products that we
  • Real time passenger information now available
    December 1, 2014
    New York State’s Capital District Transportation Authority (CDTA) Board of Directors is to roll out a real time passenger information (RTPI) pilot program for its fleet of fixed route buses, using automatic vehicle location (AVL) software to determine bus location and speed. Customers will be able to access real time transit information for CDTA fixed route services through the free CDTA iride mobile application for Apple and Android devices, through Google Maps’ mobile apps and maps.google.com, through
  • Jenoptik growth remains on track
    August 10, 2016
    The Jenoptik Group ended the first half of 2016 with strong performance in terms of revenue, earnings and cash flow. The Group’s revenue rose by 3.4 per cent to US$364 million (€326.8 million, up from the previous year’s US$352 million (€ 316.1 million). This was also the highest revenue posted by the company for a first half-year in recent years. In addition, development of business in the previous year was influenced by positive currency effects. A major contributor to growth was the increased demand
  • Texas goes public on habitual toll violators
    March 24, 2015
    Andrew Bardin Williams considers the effect of the ‘Name and Shame’ strategy adopted in Texas to encourage serial toll violators to pay up. It’s a tough time to be a scofflaw in the Lone Star State. Habitual toll violators - some with tens of thousands of unpaid tolls and fees - are being publically shamed into squaring their accounts with US toll agencies. In November 2013 the Texas Department of Transportation (TxDOT) starting publishing a list of the state’s most egregious toll violators on its website.