Skip to main content

Park assist - Technology may be ready for mass market but user experience is not

Intelligent parking assistance systems which take over a portion of a parking task are becoming increasingly common in mid-range and premium model vehicles. Touted as convenience features which allow drivers to park in small spaces with comfort and ease, usability bugs have been identified in some of the current implementations, according to a new evaluation by the Automotive Consumer Insights group (ACI) at Strategy Analytics. The evaluation of advanced parking assistants in several vehicles says the p
June 5, 2015 Read time: 2 mins
Intelligent parking assistance systems which take over a portion of a parking task are becoming increasingly common in mid-range and premium model vehicles.  Touted as convenience features which allow drivers to park in small spaces with comfort and ease, usability bugs have been identified in some of the current implementations, according to a new evaluation by the Automotive Consumer Insights group (ACI) at Strategy Analytics.

The evaluation of advanced parking assistants in several vehicles says the primary usability issues associated with park assist systems relate to the wide prevalence of unclear and inconsistent human-machine interfaces (HMIs). A relatively new feature, especially to the mid-range market, a number of aspects of these systems are still not standardised.

Derick Viita, report author commented, "At present, each OEM is taking their best bet on how these systems should be labelled, where the HMI should be located, and how it should function. Unfortunately, basic human factor principles were not taken into account in many implementations. For example, a park assist control which is located next to the driver's knee violates control-display compatibility and is unlikely to be discovered; and the use of a cluster for subtle notifications prior to system takeover is also concerning as it encourages the driver to stare at the cluster rather than monitor their surroundings."

Chris Schreiner, director, User Experience Innovation Practice added, "An intuitive HMI and a reliably comfortable and time-saving parking experience are keys to earning trust from consumers.  Our review indicates that while the technology is clearly ready for the mass market, the user experience is not."

Related Content

  • Global ADAS revenues to reach $460 Billion by 2020
    August 23, 2012
    ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period. “Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their
  • Getting C/AVs from pipedream to reality
    October 17, 2019
    The UK government has suggested that driverless cars could be on the roads by 2021. But designers and engineers are grappling with a number of difficult issues, muses Chris Hayhurst of MathWorks Earlier this year, the UK government made the bold statement that by 2021, driverless cars will be on the UK’s roads. But is this an achievable reality? Driverless technology already has its use cases on our roads, with levels of autonomy ranked on a scale. At one end of the spectrum, level 1 is defined by th
  • Ford Mondeo – the car that brakes for pedestrians
    September 26, 2014
    The all-new Ford Mondeo will be equipped with a raft of safety features, including technology that is able to detect people in the road ahead and – if the driver does not respond to warning sounds and displays – automatically applies the brakes. Pedestrian Detection is among a raft of new features and improvements detailed by Ford which enhance the Mondeo. The system is part of the Pre-Collision Assist package that also introduces Active Braking, which can autonomously apply braking to help mitigate rear
  • Electronic toll collection: Change is in the air
    November 7, 2024
    Trends in technology plus users’ comfort in adopting new advances indicate that the environment for a new electronic toll collection architecture is evolving. Hal Worrall considers what this might look like