Skip to main content

Park assist - Technology may be ready for mass market but user experience is not

Intelligent parking assistance systems which take over a portion of a parking task are becoming increasingly common in mid-range and premium model vehicles. Touted as convenience features which allow drivers to park in small spaces with comfort and ease, usability bugs have been identified in some of the current implementations, according to a new evaluation by the Automotive Consumer Insights group (ACI) at Strategy Analytics. The evaluation of advanced parking assistants in several vehicles says the p
June 5, 2015 Read time: 2 mins
Intelligent parking assistance systems which take over a portion of a parking task are becoming increasingly common in mid-range and premium model vehicles.  Touted as convenience features which allow drivers to park in small spaces with comfort and ease, usability bugs have been identified in some of the current implementations, according to a new evaluation by the Automotive Consumer Insights group (ACI) at Strategy Analytics.

The evaluation of advanced parking assistants in several vehicles says the primary usability issues associated with park assist systems relate to the wide prevalence of unclear and inconsistent human-machine interfaces (HMIs). A relatively new feature, especially to the mid-range market, a number of aspects of these systems are still not standardised.

Derick Viita, report author commented, "At present, each OEM is taking their best bet on how these systems should be labelled, where the HMI should be located, and how it should function. Unfortunately, basic human factor principles were not taken into account in many implementations. For example, a park assist control which is located next to the driver's knee violates control-display compatibility and is unlikely to be discovered; and the use of a cluster for subtle notifications prior to system takeover is also concerning as it encourages the driver to stare at the cluster rather than monitor their surroundings."

Chris Schreiner, director, User Experience Innovation Practice added, "An intuitive HMI and a reliably comfortable and time-saving parking experience are keys to earning trust from consumers.  Our review indicates that while the technology is clearly ready for the mass market, the user experience is not."

Related Content

  • Technology advances improve enforcement
    July 26, 2012
    Across the board, technology is being brought to bear to improve the efficiency of enforcement. Bus lane monitoring, parking and controlled access have all benefited from systems introduced in recent months. While speed and red light infringements tend to attract the most attention, there remain several other areas of enforcement where automation can bring significant operational and efficiency benefits. Lane monitoring and access control also continue to benefit from technological development.
  • The benefits of combining enforcement and traffic management
    February 27, 2013
    Jason Barnes considers how combining enforcement equipment with other traffic management technologies might benefit our future – if only the will were really in place to do so. During the ITS World Congress in Vienna in October last year, Navtech Radar and Vysion­ics ITS announced a strategic partnership that would combine the expertise of Navtech in millimetre-wave wide-area surveillance technology with Vysionics’ machine vision-based automatic number plate recognition (ANPR) and average speed measurement
  • Sustainable mobility? Only possible with a multifaceted approach
    May 25, 2023
    ITS European Congress 2023 was scene for 'full and frank exchange of views'
  • Global automotive park assist systems market 2014-2018
    May 2, 2014
    Research and Markets’ latest report, Global Automotive Park Assist Systems Market 2014-2018, forecasts the global automotive park assist systems market to grow at a CAGR of 6.53 per cent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing demand for various advanced driver assistance systems (ADAS). The global automotive park assist systems market has also been witnessing the increasing adoption of camera-based systems. However, the recent economic slowdown