Skip to main content

New hands-free technologies pose hidden dangers for drivers

Potentially unsafe mental distractions can persist for as long as 27 seconds after dialling, changing music or sending a text using voice commands, according to surprising new research by the AAA Foundation for Traffic Safety. The results raise new and unexpected concerns regarding the use of phones and vehicle information systems while driving. This research represents the third phase of the Foundation’s comprehensive investigation into cognitive distraction, which shows that new hands-free technologies ca
November 3, 2015 Read time: 4 mins
Potentially unsafe mental distractions can persist for as long as 27 seconds after dialling, changing music or sending a text using voice commands, according to surprising new research by the 477 AAA Foundation for Traffic Safety.

The results raise new and unexpected concerns regarding the use of phones and vehicle information systems while driving. This research represents the third phase of the Foundation’s comprehensive investigation into cognitive distraction, which shows that new hands-free technologies can mentally distract drivers even if their eyes are on the road and their hands are on the wheel.

Researchers found that potentially unsafe levels of mental distraction can last for as long as 27 seconds after completing a distracting task in the worst-performing systems studied. At the 25 mph speed limit in the study, drivers travelled the length of nearly three football fields during this time. When using the least distracting systems, drivers remained impaired for more than 15 seconds after completing a task.

The researchers discovered the residual effects of mental distraction while comparing new hands-free technologies in ten 2015 vehicles and three types of smart phones. The analysis found that all systems studied increased mental distraction to potentially unsafe levels. The systems that performed best generally had fewer errors, required less time on task and were relatively easy to use.

The researchers rated mental distraction on a five-point scale. Category one represents a mild level of distraction and category five represents the maximum.  AAA considers a mental distraction rating of two and higher to be potentially dangerous while driving.

The best performing system was the Chevy Equinox with a cognitive distraction rating of 2.4, while the worst performing system was the Mazda 6 with a cognitive distraction rating of 4.6. Among phone systems, Google Now performed best with a distraction rating of 3.0, while Apple Siri and Microsoft Cortana earned ratings of 3.4 and 3.8. Using the phones to send texts significantly increased the level of mental distraction. While sending voice-activated texts, Google Now rated as a category 3.3 distraction, while Apple Siri and Microsoft Cortana rated as category 3.7 and category 4.1 distractions.

“The lasting effects of mental distraction pose a hidden and pervasive danger that would likely come as a surprise to most drivers,” said Peter Kissinger, president and CEO of the AAA Foundation for Traffic Safety. “The results indicate that motorists could miss stop signs, pedestrians and other vehicles while the mind is readjusting to the task of driving.”

“Drivers should use caution while using voice-activated systems, even at seemingly safe moments when there is a lull in traffic or the car is stopped at an intersection,” said Marshall Doney, AAA’s president and CEO. “The reality is that mental distractions persist and can affect driver attention even after the light turns green.”

“The massive increase in voice-activated technologies in cars and phones represents a growing safety problem for drivers,” continued Doney. “We are concerned that these new systems may invite driver distraction, even as overwhelming scientific evidence concludes that hands-free is not risk free.”

Previous AAA Foundation research established that a category 1 mental distraction is about the same as listening to the radio or an audio book. A category 2 distraction is about the same as talking on the phone, while category 3 is equivalent to sending voice-activated texts on a perfect, error-free system. Category 4 is similar to updating social media while driving, while category 5 corresponds to a highly-challenging, scientific test designed to overload a driver’s attention.

“Developers should aim to reduce mental distractions by designing systems that are no more demanding than listening to the radio or an audio book,” continued Doney. “Given that the impairing effects of distraction may last much longer than people realise, AAA advises consumers to use caution when interacting with these technologies while behind the wheel.”

Related Content

  • March 8, 2017
    Jaguar Land Rover advertisement banned
    An advertorial for a new Jaguar car, which appeared in the Guardian newspaper, received two complaints that it was irresponsible because it encouraged unsafe driving practices. Advertising regulator the Advertising Standard Authority (ASA) concluded that the advertorial was irresponsible because it was likely to encourage unsafe driving practices and stated that it must not appear again in its current form. The ASA said the advertorial was aimed at business executives and primarily promoted a car that
  • October 6, 2016
    HGV cab catches almost 2,700 dangerous drivers on England’s roads
    Irresponsible drivers have been caught breaking the law and endangering lives in a new safety initiative. Over the past 16 months, almost 2,700 drivers have been stopped for unsafe driving by a HGV cab, loaned by Highways England to police forces across England. The elevated position of the cab allows police officers to film unsafe driving behaviour. Drivers are then pulled over by police cars following behind.
  • October 6, 2016
    HGV cab catches almost 2,700 dangerous drivers on England’s roads
    Irresponsible drivers have been caught breaking the law and endangering lives in a new safety initiative. Over the past 16 months, almost 2,700 drivers have been stopped for unsafe driving by a HGV cab, loaned by Highways England to police forces across England. The elevated position of the cab allows police officers to film unsafe driving behaviour. Drivers are then pulled over by police cars following behind.
  • February 1, 2012
    Advanced in-vehicle user interface - future developments
    Dave McNamara and Craig Simonds, Autotechinsider LLC, look at human-machine interface development out to 2015. The US auto industry is going through the worst crisis it has faced since the Great Depression. But it has embraced technologies that will produce the best-possible driving experience for the public. Ford was the first OEM to announce in-car internet radio and SYNC, its signature-branded User Interface (UI), is held up as the shining example of change embracement.