New Ford subsidiary to develop mobility services

Ford Motor Company is investing in expanding its smart mobility development with the establishment of a new subsidiary, Ford Smart Mobility, which the company says is designed to compete like a startup company. Ford Smart Mobility will design and build mobility services on its own and collaborate with start-ups and tech companies. The subsidiary is part of Ford’s expanded business model to be both an auto and a mobility company. The company is continuing to focus on and investing in its core business – d
March 14, 2016 Read time: 2 mins
278 Ford Motor Company is investing in expanding its smart mobility development with the establishment of a new subsidiary, Ford Smart Mobility, which the company says is designed to compete like a startup company.

Ford Smart Mobility will design and build mobility services on its own and collaborate with start-ups and tech companies. The subsidiary is part of Ford’s expanded business model to be both an auto and a mobility company. The company is continuing to focus on and investing in its core business – designing, manufacturing, marketing, financing and servicing cars, SUVs, trucks and electrified vehicles.

At the same time, Ford is pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.

“Ford Smart Mobility and expanding into mobility services are significant growth opportunities,” said Mark Fields, president and CEO, Ford Motor Company. “Our plan is to quickly become part of the growing transportation services market, which already accounts for US$5.4 trillion in annual revenue.”
Location Based Systems

Related Content

  • January 30, 2012
    Travel information is heading towards smartphones
    Travel information services are undergoing a step change as rapid increase in sales of smartphones brings ITS technology to consumers' fingertips. A virtuous circle of expanding capability is under way in traffic and travel information services, promising much for drivers and reduction of road congestion. A recent rapid rise in sales of smartphones has boosted numbers of vehicles carrying GPS enabled devices and so brought expansion of traffic data available for analysis and dissemination. Greater numbers o
    Read More
  • January 25, 2012
    Outlook good for transportation technology funding
    Chris Cheever and Chris Thomas of Fontinalis Partners discuss the funding outlook for the ITS industry – where the money’s going to come from, and what needs to happen to facilitate change
    Read More
  • February 1, 2019
    Bridgestone Europe buys TomTom Telematics in €910m mobility deal
    The telematics business of data provider TomTom is to be snapped up by the European arm of Bridgestone in a €910m cash deal. Part of the Bridgestone Corporation tyre empire, Bridgestone Europe says the deal will speed up its “journey to becoming a mobility solutions leader in the region”. Bridgestone is making fleet solutions a “strategic priority”. In a statement, the company said: “New social, economic and technological megatrends are pushing the pace of change in the automotive industry and the fut
    Read More
  • November 26, 2013
    New name offers new solutions
    Pete Goldin examines Nokia’s rationale for combining its location services, digital mapping and other capabilities under the HERE brand. While it has divested itself of its mobile phone business to Microsoft, Nokia has kept hold of its HERE business unit and brand which incorporates the company’s location services with digital mapping and other capabilities. The creation of HERE is much more than rebranding as its services are heading off the map and into the cloud. “HERE offers the first location cloud
    Read More

Highlighted Content