New Ford subsidiary to develop mobility services

Ford Motor Company is investing in expanding its smart mobility development with the establishment of a new subsidiary, Ford Smart Mobility, which the company says is designed to compete like a startup company. Ford Smart Mobility will design and build mobility services on its own and collaborate with start-ups and tech companies. The subsidiary is part of Ford’s expanded business model to be both an auto and a mobility company. The company is continuing to focus on and investing in its core business – d
March 14, 2016 Read time: 2 mins
278 Ford Motor Company is investing in expanding its smart mobility development with the establishment of a new subsidiary, Ford Smart Mobility, which the company says is designed to compete like a startup company.

Ford Smart Mobility will design and build mobility services on its own and collaborate with start-ups and tech companies. The subsidiary is part of Ford’s expanded business model to be both an auto and a mobility company. The company is continuing to focus on and investing in its core business – designing, manufacturing, marketing, financing and servicing cars, SUVs, trucks and electrified vehicles.

At the same time, Ford is pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.

“Ford Smart Mobility and expanding into mobility services are significant growth opportunities,” said Mark Fields, president and CEO, Ford Motor Company. “Our plan is to quickly become part of the growing transportation services market, which already accounts for US$5.4 trillion in annual revenue.”
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