New Ford subsidiary to develop mobility services

Ford Motor Company is investing in expanding its smart mobility development with the establishment of a new subsidiary, Ford Smart Mobility, which the company says is designed to compete like a startup company. Ford Smart Mobility will design and build mobility services on its own and collaborate with start-ups and tech companies. The subsidiary is part of Ford’s expanded business model to be both an auto and a mobility company. The company is continuing to focus on and investing in its core business – d
March 14, 2016 Read time: 2 mins
278 Ford Motor Company is investing in expanding its smart mobility development with the establishment of a new subsidiary, Ford Smart Mobility, which the company says is designed to compete like a startup company.

Ford Smart Mobility will design and build mobility services on its own and collaborate with start-ups and tech companies. The subsidiary is part of Ford’s expanded business model to be both an auto and a mobility company. The company is continuing to focus on and investing in its core business – designing, manufacturing, marketing, financing and servicing cars, SUVs, trucks and electrified vehicles.

At the same time, Ford is pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.

“Ford Smart Mobility and expanding into mobility services are significant growth opportunities,” said Mark Fields, president and CEO, Ford Motor Company. “Our plan is to quickly become part of the growing transportation services market, which already accounts for US$5.4 trillion in annual revenue.”
Location Based Systems

For more information on companies in this article

Related Content

  • Strike action prompts commuters to try something different
    June 2, 2014
    David Crawford highlights responses to transit disruption on both sides of the Atlantic. Shortly before workers at San Francisco Bay Area Rapid Transit (BART) began a lengthy round of pay and conditions-related strikes in summer 2013, impacting on the daily lives of 400,000 communities, online ridesharing group Avego publicised a new web address: bartstrike.com. By the start of the following week, Avego was encouraging stranded commuters to download its smartphone app by offering them the chance in a raffle
    Read More
  • How the metaverse will transform the future of mobility
    March 15, 2023
    Digital development has never been as rapid and disruptive as it is today. The metaverse and technologies such as AR and MR will transform our lives and businesses - including transport planning and shaping the mobility ecosystem, says Christian Haas of UMovity
    Read More
  • ITS New Zealand welcomes autonomous car testing in New Zealand
    February 25, 2016
    Intelligent Transport Systems New Zealand (ITSNZ) is enthusiastic about the future of their industry following the publication of Ministry of Transport guidelines for testing of autonomous vehicles on New Zealand roads. The guidelines outline rules and offer advice to any organisation considering testing of autonomous vehicles in New Zealand and encourage companies to share findings with the Ministry and NZ Transport Agency so that the country can benefit from the opportunities this emerging technology
    Read More
  • Nokia sells device business to Microsoft, but retains Here
    September 4, 2013
    Nokia Corporation has signed an agreement to sell substantially all of its devices and services business and licence its patents to Microsoft for US$7.1 billion in cash, payable at closing. Following the transaction, Nokia plans to focus on its three established businesses: NSN network infrastructure and services; Here mapping and location services; and Advanced Technologies technology development and licensing.
    Read More

Highlighted Content