Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • Transportation infrastructure technology continues its advance
    July 17, 2012
    It is now 20 years since publication of the Strategic Plan for Intelligent Vehicle Highway Systems. A select group of luminary figures of the ITS industry give their assessment of progress to date This year the IVHS Strategic Plan turns 20, signaling the graduation of the field of Intelligent Transportation Systems from its tumultuous teens to young adulthood. After two decades tethered by the cords of youth and protected by the strict control of adult institutions, ITS has reached a turning point. Its y
  • Transportation infrastructure technology continues its advance
    July 17, 2012
    It is now 20 years since publication of the Strategic Plan for Intelligent Vehicle Highway Systems. A select group of luminary figures of the ITS industry give their assessment of progress to date This year the IVHS Strategic Plan turns 20, signaling the graduation of the field of Intelligent Transportation Systems from its tumultuous teens to young adulthood. After two decades tethered by the cords of youth and protected by the strict control of adult institutions, ITS has reached a turning point. Its y
  • Simplifying enforcement systems type approval
    August 1, 2012
    Martyn Harriss looks at what we can do to simplify the type approval of enforcement equipment in Europe. I doubt that there are many who can remember the days when policemen hid in the bushes with stopwatches and flags to catch speeding motorists - and I'd suggest that back then there were few who were caught who would have dared question the accuracy of those watches or those who operated them. Probably, fewer still here in Europe could have dreamt that a supranational body such as the European Union (EU)
  • Why do consumers buy electric cars?
    April 25, 2012
    The International Transport Forum at the OECD, an intergovernmental organisation for the transport sector that comprises 52 countries, has announced the winner of its 2011 Young Researcher of the Year Award. The Award, which is open to researchers under 35 years of age and carries a prize of US$ 7,000, goes to Canadian national Dr. Jonn Axsen of the University of California at Davis, USA.