Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • Daimler and Volvo take lead in European implementation of V2V
    March 7, 2014
    New analysis from Frost & Sullivan, Strategic Analysis of the European Market for V2V and V2I Communication Systems, expects more than 40 per cent of vehicles to use vehicle to vehicle (V2V) communication technologies by 2030. Daimler and Volvo are anticipated to lead the implementation of V2V communication systems among vehicle original equipment manufacturers (OEMs) across Europe. Vehicle to infrastructure (V2I) communication systems have also been finding significant traction in Europe, especially in
  • New TISPOL boss says ‘regulation must be simplified’
    April 15, 2019
    The new president of TISPOL, the network of European traffic police forces, has insisted that rules around traffic safety must be harmonised across the continent. "I believe a simplification of regulations is necessary,” says Volker Orben, whose appointment was confirmed at a TISPOL council meeting in Prague. “I will make this a priority when I am working with EU experts and other organisations for traffic safety.” Orben, from the ministry of the interior and sports in Germany's Rhineland-Palatine reg
  • Brake speaks out to support UK motorway speed cameras
    February 4, 2014
    Responding to reports that the UK Highways Agency is to roll out speed cameras on stretches of ‘smart’ motorways, road safety charity Brake has spoken in support of the proposal. Julie Townsend, deputy chief executive, Brake, the road safety charity, said: "Speed cameras are an extremely well evidenced, cost-effective way to improve safety and reduce deaths and injuries on roads where they are placed, preventing families going through the trauma of a sudden bereavement or life-changing injury. Put simpl
  • ITS America, Global Automakers respond to NHTSA's connected car ANPRM
    August 19, 2014
    ITS America and international motor vehicle manufacturers’ representative the Association of Global Automakers (Global Automakers) have responded to the US Department of Transportation's (DOT) National Highway Traffic Safety Administration (NHTSA) advance notice of proposed rulemaking (ANPRM) and a supporting comprehensive research report on vehicle-to-vehicle (V2V) communications technology. The report will include analysis of the Department's research findings in several key areas including technical